# Virtual Technology Shops Google's Virtual Shop Simulates its Branded Retail Space in London By Laura McQuarrie | Published 2015-03-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-shop References: [androidpolice](http://www.androidpolice.com/2015/03/11/google-releases-virtual-reality-cardboard-app-to-show-off-its-first-branded-store/) & [play.google](https://play.google.com/store/apps/details?id=com.Mirada.GoogleShopAtCurrysVRTour&referrer=utm_source=42matters.com&utm_medium=WidgetWeb) In order to mark the opening of the first branded [Google](https://www.trendhunter.com/trends/try-on-tech) store in the world, the tech giant set up a virtual shop for those who can't make it to the real thing at [Currys PC World](https://www.trendhunter.com/trends/currys) in London. The virtual Google store can be experienced through a virtual reality tour and a pair of Google Cardboard glasses, where a Google associate will give a five-minute guided tour of the retail space. The Google Shop at Currys VR Tour showcases interactive walls, but it's mostly a teaser for the shop, since none of the cool tech can be experienced through virtual reality. However, if you're curious as to how a Google retail space looks in comparison to one by [Apple](https://www.trendhunter.com/trends/apple-vision-pro-shopping-app), this gives you a great look without having to travel to London. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Virtual Retail Space:** There is a growing trend in virtual retail spaces as companies seek to provide immersive shopping experiences for remote customers. - **Virtual Reality Tours:** Companies are using virtual reality tours to showcase their retail spaces and provide customers with a unique, interactive experience. - **Branded Virtual Reality:** Companies are leveraging branded virtual reality experiences to engage customers and build brand recognition. ### Where This Applies - **Retail:** Retail companies can use virtual reality technology to create immersive shopping experiences that drive customer engagement and increase sales. - **Tourism:** The tourism industry can use virtual reality tours to give potential visitors a taste of what their location has to offer, enticing them to book a trip. - **Technology:** The technology industry can benefit from utilizing virtual reality technology to demonstrate their products and services in an engaging and innovative way. ## Related on Trend Hunter - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Physical Dedicated VR Stores](https://www.trendhunter.com/trends/meta-store.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Whimsical Virtual Beauty Shops](https://www.trendhunter.com/trends/laneige-virtual-world.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md)