# In-Store Hair-Coloring Tools Garnier Created an At-Shelf Version of Its Virtual Shade Selector By Laura McQuarrie | Published 2019-02-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-shade-selector References: [prnewswire](https://www.prnewswire.com/news-releases/garnier-unveils-first-to-market-digital-hair-color-technology-with-new-shade-selector-by-modiface-addressing-the-top-product-related-purchase-barrier-in-the-hair-color-category-300793660.html) & [garnierusa](http://www.garnierusa.com) For some time now, Garnier has made its Virtual Shade Selector available to consumers through a web interface that can be accessed by a mobile device or a computer. With this tool, powered by technology from [ModiFace](https://www.trendhunter.com/trends/sephora-chatbot), consumers have been able to get a better sense of exactly which [at-home hair color products](https://www.trendhunter.com/trends/color-pro) will best suit their desired look. Now, Garnier is introducing an at-shelf version of its Virtual Shade Selector, which will help shoppers easily discover the products to suit their needs right from within the store. With in-store display screens, Garnier will be able to educate consumers about its Nutrisse, Olia and Color Sensation options and provide them with a one-minute diagnostic test, plus the ability to virtually try out the recommended Garnier shades. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 59% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **At-shelf Virtual Product Selectors:** Businesses can introduce at-shelf virtual product selectors to help customers make informed purchasing decisions. - **In-store Display Screens:** In-store display screens help inform customers about product options and offer opportunities for on-the-spot virtual testing. - **Virtual Testing Technology:** The incorporation of virtual testing technology can provide customers with a convenient and risk-free way to try out products before purchasing, leading to increased sales and customer satisfaction. ### Who This Affects Most - **Beauty and Cosmetics:** The trend of at-shelf virtual product selectors and in-store display screens is highly relevant to the beauty and cosmetics industry, where customers often need to try out products before making a purchase decision. - **Retail:** Retailers seeking to enhance customer experience can incorporate in-store display screens and virtual testing technology to help customers make informed purchasing decisions. - **Technology:** The trend of incorporating virtual testing technology into retail and beauty industries offers opportunities for technology companies to collaborate and innovate in this space. ## Related on Trend Hunter - [AR Retailer Haircare Experiences](https://www.trendhunter.com/trends/walmart-beauty-virtual-tryon.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [Digitized Hair Consultations](https://www.trendhunter.com/trends/sally-beauty-1.md) - [Virtual Hair Trimming Experiences](https://www.trendhunter.com/trends/wahl-style-selector.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [Digital Hair Color Consultations](https://www.trendhunter.com/trends/licensed-colorist-ondemand.md) - [AI-Powered Cosmetic Assistants](https://www.trendhunter.com/trends/beauty-genius.md) - [In-Store Skin Analyzers](https://www.trendhunter.com/trends/ai-skin-observer.md) - [Lab-Themed Hair Pop-Ups](https://www.trendhunter.com/trends/garnier-fructis.md)