# Virtual Brand-Backed Christmas Campaigns Coca-Cola Partners with Cameo for Virtual Santa Visits By Elena Rahman | Published 2021-11-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-santa-visits References: [coca-colacompany](https://www.coca-colacompany.com/news/real-magic-christmas-campaign)  [Coca-Cola](https://www.trendhunter.com/trends/piccadilly-lights-1) and Cameo partnered up for virtual Santa Visits ahead of the holiday season. Many holiday traditions have evolved due to the COVID-19 pandemic, including sitting on Santa's lap in malls. To move with the times, Coca-Cola is launching a variety of safe Santa experiences for consumers during Dear Santa Letter Week. Consumers can opt for one of three virtual Santa options. Coca-Cola is offering [personalized videos from Santa](https://www.trendhunter.com/trends/naughty-or-nice-video) on Cameo in either English, Spanish, or French. The holiday magic is also available through [Coke and Cameo's](https://www.trendhunter.com/trends/coke) live virtual event on December 1st, where Santa will introduce Coca-Cola's Real Magic short film with celebrity guests. Finally, to experience Santa first-hand, families can catch the traveling caravan and photo opp as it tours cross-country. Image Credit: Coca-Cola / Cameo ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 71% | Activity: 65% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Santa Visits:** The trend of virtual Santa visits has been accelerated by the pandemic, creating opportunities for companies to provide additional immersive virtual experiences. - **Personalized Virtual Experiences:** The trend of personalized virtual experiences is growing, and companies can leverage this to create unique offerings that stand out in the market. - **Virtual Holiday Events:** The trend of virtual holiday events offers opportunities for companies to create engaging experiences and reach customers in new ways. ### Sectors Adopting This - **Consumer Goods:** Consumer goods companies can create personalized virtual experiences for customers, leveraging technology to build brand loyalty beyond the in-store experience. - **Entertainment:** The entertainment industry can leverage the trend of virtual Santa visits to create innovative content that appeals to audiences seeking unique and engaging experiences. - **Tech:** The tech industry can develop new platforms and tools that enable businesses to create immersive and personalized virtual experiences that meet the demands of today's consumers. ## Related on Trend Hunter - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Festive Soda Brand Suites](https://www.trendhunter.com/trends/santas-suite-retreat.md) - [AI Holiday Card Generators](https://www.trendhunter.com/trends/create-real-magic.md) - [AI-Generated Holiday Soda Ads](https://www.trendhunter.com/trends/coca-cola-holidays-are-coming.md) - [Health-Conscious Holiday Drink Ads](https://www.trendhunter.com/trends/tenzing-christmas-ad.md) - [AI-Generated Holiday Messages](https://www.trendhunter.com/trends/personalized-communication-from-santa.md)