# Virtual Chicken Restaurants Sam's Crispy Chicken is a Delivery-Only Virtual Restaurant Concept By Laura McQuarrie | Published 2020-03-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-restaurant-concept References: [prnewswire](https://www.prnewswire.com/news-releases/sbe-becomes-first-global-hospitality-company-to-enter-into-rapidly-growing-ghost-kitchen-industry-with-the-national-launch-of-sams-crispy-chicken-301022918.html) Hospitality company C3 (Creating Culinary Communities) is launching its first delivery-only, virtual restaurant concept, [Sam's Crispy Chicken](https://www.trendhunter.com/trends/likewings) and introducing what it calls a "never-before-seen approach to [ghost kitchens](https://www.trendhunter.com/trends/man-vs-fries) and mobile delivery." Sam's Crispy Chicken in Los Angeles, San Francisco, Chicago and New York delivers 100% antibiotic-free chicken to people in an ultra-convenient way that C3 emphasizes as "phone to table." On the menu at Sam's Crispy Chicken's are items like [fried chicken sandwiches](https://www.trendhunter.com/trends/chicken-sandwich-menu), waffle fries and salads. To create a unique flavor experience, Sam's Crispy Chicken infuses koji marinade into a vacuum with buttermilk flour and tumbles it onto chicken to create rich umami flavors for products like the Sam's Crispy Chicken sandwich. Image Credit: C3 ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Delivery-only Virtual Restaurants:** Explore the disruptive innovation opportunity of launching delivery-only virtual restaurant concepts. - **Never-before-seen Approach to Ghost Kitchens:** Discover how to capitalize on the disruptive innovation opportunities presented by a unique approach to ghost kitchens and mobile delivery. - **Phone to Table Convenience:** Uncover the disruptive innovation potential of offering ultra-convenient phone to table delivery service. ### Who This Affects Most - **Hospitality:** Discover how the hospitality industry can leverage delivery-only virtual restaurants and unique ghost kitchen approaches. - **Food Delivery:** Explore the disruptive innovation potential for the food delivery industry through phone to table convenience and virtual chicken restaurant concepts. - **Restaurant Technology:** See how the restaurant technology industry can support the growth of delivery-only virtual restaurants and innovative ghost kitchen approaches. ## Related on Trend Hunter - [Collaborative Plant-Based Chicken Brands](https://www.trendhunter.com/trends/skinny-butcher.md) - [Sauce-Focused Virtual Restaurants](https://www.trendhunter.com/trends/dukes-sauce-shack.md) - [Viral Delivery-Only Restaurants](https://www.trendhunter.com/trends/tiktok-kitchen.md) - [Celeb-Owned Chicken Wing Restaurants](https://www.trendhunter.com/trends/another-wing.md) - [Mix-and-Match QSR Restaurants](https://www.trendhunter.com/trends/saucy-by-kfc.md) - [Ghost Kitchen Marketplaces](https://www.trendhunter.com/trends/lunchbox-virturant.md) - [Comforting Homestyle Chicken Sandwiches](https://www.trendhunter.com/trends/homestyle-chicken-sandwich.md) - [Shawarma-Inspired Chicken Sandwiches](https://www.trendhunter.com/trends/crispy-chicken-shawarma.md) - [Virtual Chicken Tender Concepts](https://www.trendhunter.com/trends/chase-elliotts-chicken-tenders.md)