# Virtual Fashion Residencies Bottega Veneta Launches a "Theatre of Joyous Distraction" By Kalin Ned | Published 2020-03-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-residency References: [highsnobiety](https://www.highsnobiety.com/p/bottega-veneta-virtual-residency-2/) & [youtube](https://www.youtube.com/watch?v=NtfdLpRU2xg&feature=emb_title) Quarantine during the COVID-19 epidemic has forced a lot of things to go online--from meeting co-workers on the Zoom app to this virtual residency by [Bottega Veneta](https://www.trendhunter.com/trends/the-maze) which is described as "a theatre of joyous distraction." Every week, Bottega Veneta will welcome a muse, artist or collaborator to celebrate the creativity of ideas. Each week-long virtual residency will have an itinerary--from meeting the artist on Monday to learning about their favorite artwork on Tuesday, and so on. On weekends, the virtual residency will feature "a [live music event](https://www.trendhunter.com/trends/virtual-luxe-lounge)" and more. With its virtual residency for creatives, Bottega Veneta seeks out to provide the much-needed inspiration during the times we are forced to stay home; "to celebrate [creativity] and ignite a sense of joy and hope in our community and beyond," as creative director Daniel Lee shares. Image Credit: Bottega Veneta ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 36% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Virtual Residencies:** Online residencies with weekly itineraries and live events. - **Virtual Collaboration:** Increased use of online collaboration tools and platforms for creative projects. - **Virtual Event Experiences:** Creating immersive virtual experiences, such as live music events, for online audiences. ### Industries Being Reshaped - **Fashion:** Fashion brands can create virtual residencies to promote creativity and engage with their audience during lockdowns. - **Art:** Artists and museums can offer virtual residencies and collaborate with fashion brands to create unique online experiences. - **Entertainment:** Online platforms and event producers can offer virtual experiences that feature live music performances and other engaging events. ## Related on Trend Hunter - [Designer-Made Art Installations](https://www.trendhunter.com/trends/unboxing.md) - [Brand-Backed Maze Experiences](https://www.trendhunter.com/trends/the-maze.md) - [Italian Bottega Discovery Initatives](https://www.trendhunter.com/trends/italian-bottegas.md) - [NFT Residency Programs](https://www.trendhunter.com/trends/carbon-neutral-marketplace-voice.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [Luxury Digital Fashion Bags](https://www.trendhunter.com/trends/digital-coach-bag.md) - [Sleek Virtual Handbag Collaborations](https://www.trendhunter.com/trends/tag-bag.md) - [Venice-Inspired Luxury Fragrances](https://www.trendhunter.com/trends/luxury-fragrance1.md) - [Luxe Metaverse Mansions](https://www.trendhunter.com/trends/cavalli-mansion.md)