# Extensive Virtual Reality Zones Sparky's VR Zone is a Gaming Experience in Mushrif Mall Abu Dhabi By Kalin Ned | Published 2019-05-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-reality-zone References: [zawya](https://www.zawya.com/mena/en/press-releases/story/Saudi_based_Al_Hokair_Group_launchesSparkys_VR_Zone_at_Sparkys_FEC_in_Mushrif_Mall_Abu_Dhabi-ZAWYA20190528041016/) & [sparkysme](https://www.sparkysme.com) Al Hokair Group and Immotion Group collaborate on a special virtual reality zone that will captivate both young and old. Set in the family entertainment center in Mushrif Mall Abu Dhabi, the state-of-the-art experience will include a number of interaction points. 'Sparky's VR Zone' is the name of the activation. It features "[fully immersive VR and gaming experiences](https://www.trendhunter.com/trends/battle-orb)." The virtual reality zone will feature Immotion's latest product -- 'Swimming with Humpbacks,' which provides a rare and intimate glimpse of the life of the giant humpback whale. This collaboration is an attempt to bring the mall's family entertainment center -- which also includes 4D cinemas, arcade games, a Bowling alley and more, to the next level. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 61% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Reality Entertainment:** Opportunity for entertainment businesses to create fully immersive VR experiences for all age groups. - **Integrating Augmented Reality:** Opportunity for businesses to integrate AR into VR experiences, enhancing immersion and making gaming more interactive. - **Virtual Reality Socializing:** Opportunity for businesses to create virtual reality experiences that allow for socializing and interaction with others in the virtual space. ### Sectors Adopting This - **Entertainment:** Creating immersive VR experiences can become a new revenue stream for entertainment businesses, keeping customers engaged and coming back for more. - **Retail:** Retail businesses can open VR zones inside stores as a way to attract more customers and provide a unique experience while shopping. - **Education:** Virtual reality experiences can enhance story-telling and provide immersive learning experiences, making it a new educational tool for schools and museums. ## Related on Trend Hunter - [Mixed-Reality Theme Parks](https://www.trendhunter.com/trends/mixedreality-theme-park.md) - [Immersive Halloween-Themed VR Experiences](https://www.trendhunter.com/trends/zero-latency-vr.md) - [Celebratory VR Promotions](https://www.trendhunter.com/trends/freeroam-virtual-reality-entertainment.md) - [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md) - [Mall-Based Indoor Adventure Parks](https://www.trendhunter.com/trends/miami-international-mall.md) - [Immersive Multimedia Experiences](https://www.trendhunter.com/trends/sony-pictures-wonderverse.md) - [Metaverse-Based Virtual Rides](https://www.trendhunter.com/trends/gshock-the-ride.md) - [Small-Space VR Platforms](https://www.trendhunter.com/trends/snack-vr.md) - [Virtual Horseracing](https://www.trendhunter.com/trends/vr-horseracing.md)