# Recycled Virtual Reality Viewers Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies By Meghan Young | Published 2016-02-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-reality-viewers References: [adeevee](http://www.adeevee.com/2016/02/coca-cola-virtual-reality-viewer-made-from-recycled-cardboard-direct-marketing-design/) & [coca-cola](http://www.coca-cola.com) [Creative packaging](https://www.trendhunter.com/trends/gulf-union-foods) is one way to entice consumers to purchase more and it might not get anymore creative than virtual reality viewers. [Coca-Cola](https://www.trendhunter.com/trends/toss-in-take-out) helped to create three different ways in which people can turn its cardboard materials into something useful afterwards. Using everything from the art of origami to an insert, these virtual reality viewers are easy to make and fun to use. More than that, they give the cardboard a second lease on life. Instead of being chucked away into a landfill, they can be used as an affordable alternative to more expensive virtual reality viewers. All a person needs is a smartphone and some virtual reality apps to make the viewers come to life. Everything after that is pretty easy and intuitive to use -- at least for tech-savvy people. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 97% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Recycled Packaging:** Opportunity for companies to create innovative packaging solutions that can be repurposed or recycled. - **Virtual Reality:** Potential for the expansion of virtual reality technology and applications as more affordable options become available. - **Sustainable Consumer Goods:** Growing demand for eco-friendly products and packaging that promote sustainability. ### Sectors Adopting This - **Packaging:** Packaging companies can explore new materials and design techniques to create sustainable and repurposeable packaging solutions. - **Technology:** Companies involved in virtual reality technology can develop more affordable and accessible options for consumers. - **Consumer Goods:** Brands can capitalize on the demand for eco-friendly products by incorporating sustainable materials and packaging in their offerings. ## Related on Trend Hunter - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Recycled Plastic Bottle Campaigns](https://www.trendhunter.com/trends/toss-in-take-out.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Recyclable Cooler Designs](https://www.trendhunter.com/trends/coleman-geofreeze-cooler.md) - [Recycling-Focused Travel Campaigns](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments.md) - [Futuristic Cityscape Activations](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar.md) - [Augmented Reality Milk Cartons](https://www.trendhunter.com/trends/emmi-milk-cartons.md) - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md)