# Senior VR Travel Campaigns This Virtual Reality Travel Project Fulfilled Seniors' Travel Goals By Alyson Wyers | Published 2017-08-23 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-reality-travel References: [psfk](https://www.psfk.com/2017/08/virtual-reality-helping-senior-citizens-travel-dreams.html) & [razoesparaacreditar](http://razoesparaacreditar.com/canal/intel/) In an endeavor to help seniors see more of the world, this virtual reality travel project enabled older people to view different destinations. Technology and Life is a collaborative effort between Intel, online platform Razões para Acreditar (or Reasons to Believe) and public relations agency Burson-Marstellar to showcase how technology can benefit health and wellness. This dream-fulfilling example gave elderly folks living in a Brazilian community the opportunity to realize their [travel goals](https://www.trendhunter.com/trends/the-art-of-travel). The residents were given VR headsets containing a variety of travel experiences. The virtual reality travel gave them a chance to see places they never got to, while others enjoyed revisiting past favorites. The emotional initiative left wearers feeling excited and often nostalgic. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Seniors](https://www.trendhunter.com/seniors) ## Key Themes ### Key Themes Behind This Trend - **Senior VR Travel:** Disruptive innovation opportunity: Developing more immersive and tailored virtual reality travel experiences specifically designed for seniors. - **Technology for Health and Wellness:** Disruptive innovation opportunity: Integrating technology solutions into senior care facilities to enhance health and wellness through virtual reality experiences. - **Collaborative VR Projects:** Disruptive innovation opportunity: Collaborating with various organizations and platforms to create impactful virtual reality initiatives for specific target audiences. ### Where This Applies - **Travel and Tourism:** Disruptive innovation opportunity: Incorporating virtual reality technology into the travel and tourism industry to provide immersive and personalized travel experiences for all. - **Healthcare:** Disruptive innovation opportunity: Implementing virtual reality solutions in healthcare facilities to improve the well-being and quality of life for seniors and patients. - **Public Relations:** Disruptive innovation opportunity: Utilizing virtual reality technology in public relations campaigns to create emotional and engaging experiences for target audiences. ## Related on Trend Hunter - [Immersive Store Screens](https://www.trendhunter.com/trends/hays-travel.md) - [Senior-Targeted Metaverse Services](https://www.trendhunter.com/trends/myndvr.md) - [Virtual Game Tourism Campaigns](https://www.trendhunter.com/trends/cape-town.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Travel-Inspired VR Apps](https://www.trendhunter.com/trends/othersight.md) - [Healing VR Experiences](https://www.trendhunter.com/trends/healing-vr-experiences.md) - [Enriching Senior Initiatives](https://www.trendhunter.com/trends/ogilvy-shanghai.md) - [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md) - [Immersive Memory Loss Simulators](https://www.trendhunter.com/trends/lost-in-the-world.md)