# Virtual Reality Rides This 3D Experience Invites People to Experience Storytelling Via Technology By Cadhla Gray | Published 2015-09-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-reality-rides References: [psfk](http://www.psfk.com/2015/09/future-of-virtual-reality-london-design-festival-odyssey-installation.html) & [londondesignfestival](http://www.londondesignfestival.com/events/odyssey-optimist-design-united-realities-0) While most of the other exhibits at London Design Week are a little less hands-on and interactive, one artist created an exhibit that provides 3D virtual reality rides called 'Odyssey.' Tino Schaedler's vision was to provide visitors with a unique design experience featuring technology as a medium for storytelling. The exhibition room features a single turbine that looks a little like a Star Wars pod racer, and that is all. Visitors are ushered in by men in all black and invited to put on a VR headset and mount the turbine after signing a health and safety waiver. While the turbine doesn't move, the vest delivers slight jolts and the visitor is taken on a 90-second flying experience. Aiming to push the conversation over the potential of virtual art and design, these [immersive virtual reality rides](https://www.trendhunter.com/trends/zero-latency-vr) play off the popular brand experiences that this designer has helped create with [Nike](https://www.trendhunter.com/trends/nike-and-fortnite), Redbull and [Warner Brothers](https://www.trendhunter.com/trends/play-the-legends). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Virtual Reality:** Using virtual reality technology to create immersive experiences and storytelling opportunities. - **Interactive Design:** Exploring the use of interactive elements in design to engage and captivate audiences. - **Virtual Art and Design:** Exploring the potential of virtual reality as a medium for artistic expression and design innovation. ### Sectors Adopting This - **Entertainment:** Integrating virtual reality technology into entertainment experiences, creating new opportunities for immersive storytelling. - **Retail:** Using interactive design elements in retail spaces to enhance customer experiences and drive engagement. - **Advertising and Marketing:** Leveraging virtual reality technology to create innovative and immersive brand experiences for advertising and marketing campaigns. ## Related on Trend Hunter - [Reinterpreted Immersive Events](https://www.trendhunter.com/trends/wizard-of-oz-360.md) - [Touch-Reactive VR Experiences](https://www.trendhunter.com/trends/presence-in-bed.md) - [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md) - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [VR-Based Sensory Exhibits](https://www.trendhunter.com/trends/dr-barbara-sturm.md) - [Spatial Video Exercise Bicycles](https://www.trendhunter.com/trends/holobike.md) - [Kaleidoscopic Dream Exhibits](https://www.trendhunter.com/trends/dreamachine.md) - [Hyper-Realistic Digital Exhibitions](https://www.trendhunter.com/trends/hyperrealistic-digital-exhibitions.md) - [VR Cooking Games](https://www.trendhunter.com/trends/vr-cooking-game.md)