# VR E-Shopping Kiosks Amazon Set Up Interactive Virtual Reality Kiosks for Amazon Prime Day By Laura McQuarrie | Published 2018-07-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-reality-kiosk References: [thecurrentdaily](https://thecurrentdaily.com/2018/07/16/amazon-introduces-vr-kiosks-prime-day/) & [amazon.in](https://www.amazon.in/?tag=trenhunt0f-20) [Amazon](https://www.trendhunter.com/trends/snapchats-holiday-market) Prime Day is a highly anticipated global shopping event that exclusively gives members access to deep discounts over the course of a day and a half—and to make the e-shopping experience all the more enticing this year, Amazon set up 10 [virtual reality kiosks](https://www.trendhunter.com/trends/freeroam-virtual-reality-entertainment) in various shopping malls. Inside the fantastical VR world, people are invited into a [virtual reality store](https://www.trendhunter.com/trends/appy-pie-endpoint) on a hot air balloon, where they have the chance to view and virtually get their hands on a number of products. Big and small, the assortment included everything from smartphones to large-scale home appliances like refrigerators. Amazon's Prime Day VR kiosks provide a look at the future of shopping, as the experience provides a tangible way for consumers to get to know the products they may be interested in seeing beyond a static webpage. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 40% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Virtual Reality Shopping:** Opportunity to create immersive shopping experiences through virtual reality technology. - **Enhanced Product Visualization:** Potential to transform the online shopping experience by allowing customers to virtually interact with products before purchasing. - **Interactive Retail Experiences:** Disruptive innovation opportunity to engage customers in interactive and immersive retail environments. ### Industries Being Reshaped - **E-commerce:** Potential for e-commerce platforms to adopt virtual reality technology to enhance the shopping experience. - **Retail:** Opportunity for retailers to create interactive in-store experiences using virtual reality kiosks. - **Consumer Electronics:** Potential for consumer electronics companies to utilize virtual reality technology to showcase and demonstrate products. ## Related on Trend Hunter - [Metaverse Tech Stores](https://www.trendhunter.com/trends/dyson-demo-vr.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md) - [Next-Gen Virtual Merch Stores](https://www.trendhunter.com/trends/benfica-immersive-store.md) - [AR Shopping Malls](https://www.trendhunter.com/trends/door-to-shop-small.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Influencer-Led Virtual Shops](https://www.trendhunter.com/trends/walmart-realm-1.md)