# Water Crisis VR Films charity: water's Virtual Reality Event Tells a Powerful Story About Water By Laura McQuarrie | Published 2016-08-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-reality-event References: [psfk](http://www.psfk.com/2016/08/charity-water-live-the-experience-of-clean-running-water-for-the-first-time.html) & [donate.charitywater.org](https://donate.charitywater.org/donate/home) As part of an effort to communicate just how important water is to our daily lives, 'charity: water' created a unique virtual reality event in New York City. The NYC exhibit featured viewing stations constructed of yellow jerry cans, in which event attendees could step into with a pair of headphones and a VR headset. From there, visitors were able to fully immerse themselves into 'The Source,' a VR film that shares the story of a 13-year-old girl from Ethiopia who spends most of her time going to collect fresh drinking water to bring back to her family, while also trying to get herself an education. [Virtual reality technology](https://www.trendhunter.com/trends/freeroam-virtual-reality-entertainment) is particularly powerful as a storytelling tool for [charities](https://www.trendhunter.com/trends/comic-relief-us-and-nickelodeon), as it gives people the chance to truly put themselves in the shoes of another person who may not be as fortunate. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Virtual Reality Storytelling:** Using virtual reality technology to create immersive and impactful storytelling experiences for charities. - **Water Crisis Awareness:** Raising awareness about the global water crisis through innovative and engaging initiatives. - **Technology for Empathy:** Leveraging technology to foster empathy and understanding towards social issues. ### Industries Being Reshaped - **Charity and Nonprofit:** Charities and nonprofit organizations can utilize virtual reality to create compelling narratives and increase awareness for their causes. - **Film and Entertainment:** The film and entertainment industry can explore the incorporation of virtual reality technology to deliver immersive and emotionally compelling experiences. - **Education and Training:** Virtual reality can be used as an educational tool to provide a more immersive and impactful learning experience, particularly for subjects related to social issues and global challenges. ## Related on Trend Hunter - [Clean Water CSR Campaigns](https://www.trendhunter.com/trends/give-water-give-health.md) - [Healing VR Experiences](https://www.trendhunter.com/trends/healing-vr-experiences.md) - [Mixed-Reality Blood Donations](https://www.trendhunter.com/trends/mixed-reality-experience.md) - [Reinterpreted Immersive Events](https://www.trendhunter.com/trends/wizard-of-oz-360.md) - [3D-Printed Water Filtration Caps](https://www.trendhunter.com/trends/filter-caps.md) - [Collaborative VR Art Experiences](https://www.trendhunter.com/trends/a-conversation-with-the-sun.md) - [Immersive Virtual Reality Concerts](https://www.trendhunter.com/trends/immersion-vr.md) - [Immersive Nature Documentaries](https://www.trendhunter.com/trends/ecosphere-1.md) - [Mixed Reality Storytelling](https://www.trendhunter.com/trends/storytelling-xr.md)