# Surrealist VR Exhibitions Sotheby's is Using a Virtual Reality Art Experience to Drive Sales By Laura McQuarrie | Published 2017-02-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-reality-art References: [luxurylaunches](http://luxurylaunches.com/gadgets/sothebys-blurs-the-lines-between-real-and-unreal-with-their-vr-experience-featuring-surrealist-artworks.php) & [sothebys](http://www.sothebys.com/fr/news-video/blogs/all-blogs/impressions/2017/02/behind-the-scenes-surrealist-360-virtual-reality-experience.html) Those who visit the Surrealist Art Evening sale exhibition through [Sotheby's](https://www.trendhunter.com/trends/sothebys-metaverse) will now be able to step inside the frames of their favorite artworks thanks to a new [virtual reality art experience](https://www.trendhunter.com/trends/a-conversation-with-the-sun). VR tech is now being used as a tool to drive sales of surrealist artworks by renowned artists like [Dalí](https://www.trendhunter.com/trends/ask-dal) and Magritte. By putting on an Occulus Rift VR headset at the gallery, visitors may immerse themselves in the imaginative worlds of artists like never before. Recreating a 2D painting as a 3D environment involved creating all of the elements of the painting, including the textures and styles unique to each artist in a 360-degree format, making it possible for a person to feel as if they were actually walking into an iconic painting. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 33% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Virtual Reality Art Experiences:** Using virtual reality technology to enhance the art exhibition experience and increase sales of artworks. - **Immersive Art:** Creating a 3D environment based on famous artworks to allow visitors to step inside and explore the painting in a new and interactive way. - **Art and Technology Integration:** Blending traditional art with cutting-edge technology to create innovative and captivating art experiences. ### Who This Affects Most - **Art Galleries:** Implementing virtual reality technology to attract visitors and sell more artworks. - **Virtual Reality:** Expanding the application of VR technology into the art world, offering new possibilities for immersive experiences. - **Creative Technology:** Using technology advancements to bring art to life in unique and transformative ways. ## Related on Trend Hunter - [Virtual Art Galleries](https://www.trendhunter.com/trends/spatial.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Metaverse Art Galleries](https://www.trendhunter.com/trends/galeryst.md) - [Phygital NFT Art Exhibits](https://www.trendhunter.com/trends/enklu.md) - [Metaverse Tech Stores](https://www.trendhunter.com/trends/dyson-demo-vr.md) - [Immersive Multi-Sensory Exhibitions](https://www.trendhunter.com/trends/multisensory-exhibition.md) - [3D Art Presentation Platforms](https://www.trendhunter.com/trends/3d-art-presentation.md) - [AI Artist Audio Experiences](https://www.trendhunter.com/trends/ask-dal.md) - [Collaborative VR Art Experiences](https://www.trendhunter.com/trends/a-conversation-with-the-sun.md)