# Virtual Pride Events Bubly is Launching a Virtual Pride Parade on Both TikTok and Instagram By Daniel Johnson | Published 2020-06-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-pride-parade References: [mobilemarketer](https://www.mobilemarketer.com/news/bubly-urges-tiktok-instagram-fans-to-show-unstoppablepride/578903/) & [bubly](https://www.bubly.com/#/) Bubly, the [PepsiCo](https://www.trendhunter.com/trends/bubly-bellini-bliss) sparkling water brand, is is launching a social media campaign that encourages people to take part in a virtual Pride parade. The virtual Pride parade will start later this month, and people can take part by posting TikTok and [Instagram](https://www.trendhunter.com/trends/rainbow-suite) stories using the hashtag #UnstoppablePride. The company will be compelling the submitted videos to create what [Bubbly](https://www.trendhunter.com/trends/press-for-bubly) calls, the "longest virtual Parade ever." The company will then release the compiled videos of June 27th. Launching a virtual Pride parade is a creative way to engage with consumers in a positive and inclusive way. The virtual event will also allow people to take part in the normal Pride events that take place every year, at a time when large gatherings are difficult due to COVID-19. Image Credit: PepsiCo ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 55% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Virtual Pride Events:** Launching a virtual Pride parade is a creative way to engage with consumers in a positive and inclusive way. - **Social Media Campaigns:** The use of TikTok and Instagram stories encourages user-generated content and fosters a sense of community. - **Adapting to COVID-19:** Creating virtual events allows people to participate in Pride celebrations while maintaining social distancing measures. ### Industries Being Reshaped - **Beverage:** Brands like Bubly can use virtual events to connect with consumers and promote their products. - **Digital Advertising:** This virtual Pride parade campaign demonstrates the power of social media platforms for reaching and engaging with a wide audience. - **Event Planning and Management:** Event planners can explore the potential of virtual events to offer unique and immersive experiences to clients. ## Related on Trend Hunter - [Hydration-Focused Pride Partnerships](https://www.trendhunter.com/trends/pride-partnerships.md) - [Expansive Pride Activations](https://www.trendhunter.com/trends/2slgbtqi-community.md) - [Prideful Special-Edition IPAs](https://www.trendhunter.com/trends/specialedition-ipa.md) - [Beer-Branded Pride Camps](https://www.trendhunter.com/trends/bud-light-camp.md) - [Vacation WFH Experiences](https://www.trendhunter.com/trends/wfhawaii.md) - [Sparkling Water Beverage Contests](https://www.trendhunter.com/trends/crack-a-golden-smile.md) - [Pride-Celebrating Kombucha Cans](https://www.trendhunter.com/trends/brew-dr-kombucha-1.md) - [Celebratory LGBTQ Haircare Campaigns](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign.md) - [On-Demand Bubbly Water Campaigns](https://www.trendhunter.com/trends/press-for-bubly.md)