# Exclusive Virtual Pop-Ups Nike's Store Only Takes Air Max Credits Earned from Previous Purchases By Laura McQuarrie | Published 2019-03-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-pop-up References: [thecurrentdaily](https://thecurrentdaily.com/2019/03/04/nike-launches-virtual-store-where-items-can-only-be-bought-with-air-max-credits/) & [720air.store](https://720air.store/) [Nike](https://www.trendhunter.com/trends/nike-running-the-corner) recently launched a [virtual pop-up store](https://www.trendhunter.com/trends/benemart-concept) that provides access to limited-edition items but with a catch—these exclusive products can only be redeemed using credits earned from previous purchases. The pop-up shop is accessible to all and has been launched along with the new Nike Air Max 720 style, although making a purchase requires shoppers to prove their loyalty to the sneaker brand. When a shopper enters their order number for purchasing the new sneaker, they are able to see their Air Credits in a virtual wallet. In this space, users will be able to see and purchase merchandise like water bottles, socks and stickers with an AM720 theme. In the virtual Nike pop-up store, consumers will be able to interact with sales assistants who are actually Nike collaborators like [England](https://www.trendhunter.com/trends/aidriven-gait-analysis) footballer Raheem Sterling, DJ Peggy Gou and more. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Exclusive Virtual Pop-ups:** A trend of launching virtual pop-up shops to provide exclusive products redeemable with credits earned from previous purchases. - **Limited-edition Redemption:** A trend of allowing redeeming limited-edition items using earned credits from previous purchases. - **Virtual Wallet Shopping:** A trend of creating virtual wallets where shoppers can see and purchase merchandise using earned credits. ### Sectors Adopting This - **Retail:** The retail industry can leverage exclusive virtual pop-ups to incentivize customer loyalty and increase sales. - **Fashion:** The fashion industry can adopt limited-edition redemption systems to attract and engage customers with exclusive products. - **E-commerce:** The e-commerce industry can explore virtual wallet shopping to enhance the online shopping experience and increase customer engagement. ## Related on Trend Hunter - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Sneaker Collector Preorder Platforms](https://www.trendhunter.com/trends/nike-snkrs-reserve.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Vegan Sportswear Pop-Ups](https://www.trendhunter.com/trends/hylo-athletics.md) - [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md) - [Virtual Poolside Shops](https://www.trendhunter.com/trends/lacoste-virtual-shop.md)