# Record-Breaking Virtual Pizza Parties Hormel is Aiming to Make History with a Virtual Pizza Party By Laura McQuarrie | Published 2020-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-pizza-party References: [prnewswire](https://www.prnewswire.com/news-releases/the-makers-of-hormel-pepperoni-americas-no-1-pepperoni-brand-attempt-to-make-history-with-worlds-largest-virtual-pizza-party-301129906.html) & [largestpizzaparty](http://www.largestpizzaparty.com) Hormel is on a mission to set a Guinness World Record on September 18th by throwing the world's largest virtual pizza party. Officially, the top-selling pepperoni pizza brand is going after the title of "most users in a pizza party video hangout" and it is hosting the event via Zoom during [Hormel Foods](https://www.trendhunter.com/trends/hunger-action-month) Spirit Week. To bring recognition to professionals, staff and heroes on the front lines, Hormel is hosting this special celebration and for every participant, Hormel Foods will be donating $10 (up to a total of $10,000) to the Slice Out Hunger Pizza vs. Pandemic initiative. After the free virtual pizza party, Hormel will keep the celebrations going with a free virtual concert on its [YouTube](https://www.trendhunter.com/trends/worlds-largest-pizza) channel featuring [NBC's](https://www.trendhunter.com/trends/yes-chef-meal-kit) The Voice Runner-Up Chris Kroeze. Image Credit: Hormel Foods Corporation ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Virtual Pizza Parties:** Opportunity for companies to create unique and immersive virtual experiences for their customers. - **Record-breaking Events:** Potential for brands to create attention-grabbing events that go beyond traditional boundaries and set new records. - **Donation-driven Initiatives:** Companies can leverage charitable initiatives to engage with their audience and make a positive impact in the community. ### Where This Applies - **Food and Beverage:** Innovations in virtual dining experiences can revolutionize the way people enjoy food while connecting with others. - **Entertainment:** The entertainment industry can explore virtual concerts and parties as new avenues for engaging with fans and delivering unique experiences. - **Charitable Organizations:** Virtual fundraising events provide an opportunity for nonprofits to reach a wider audience and create meaningful connections. ## Related on Trend Hunter - [Record-Breaking Pizza Parties](https://www.trendhunter.com/trends/largest-pizza-party.md) - [Massive Record-Breaking Pizzas](https://www.trendhunter.com/trends/worlds-largest-pizza.md) - [Pepperoni-Protecting Insurance Promotions](https://www.trendhunter.com/trends/pepperoni-insurance.md) - [Rewarding Pizza Party Promotions](https://www.trendhunter.com/trends/pizza-hut-and-partiful.md) - [Celebratory Free Pizza Promotions](https://www.trendhunter.com/trends/national-pizza-party-day.md) - [Heart-Shaped Pepperoni Kits](https://www.trendhunter.com/trends/hearttoheart-kits.md) - [Shredded Pepperoni Pizza Toppings](https://www.trendhunter.com/trends/pepperoni-confetti.md) - [Celebratory Pepperoni Pizzas](https://www.trendhunter.com/trends/73-classic.md) - [Frozen Convenience Store Pizzas](https://www.trendhunter.com/trends/national-pizza-party-days.md)