# Glow in the Dark Spray Paint Games Virtual Park By lourdes sanchez bayas | Published 2008-04-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-park-glow-in-the-dark-paint-for-night-games References: [highsnobiety](http://www.highsnobiety.com/home/the_daily_news/archive/2008/april/02/nike_virtual_sports_gid_spray/index.htm) Pierre Haulot and [Nike](https://www.trendhunter.com/trends/vomero-5-1) teamed up to create Virtual Park. This is a [glow in the dark spray paint](https://www.trendhunter.com/trends/rusto) to create boundaries, lines, a ball that glows in the night, etc that allows a [pick up game of basketball](https://www.trendhunter.com/trends/basketball-park) or soccer or hockey, etc to go well into the night. The paint disappears after a couple of hours and does not leave any trace. Cool. **Implications** - Many consumers feel a sense of empowerment when they are able to manipulate and successfully integrate modern and contemporary technologies into their lifestyles. Consumers relish in the instant gratification that high-tech products are able to generate. Companies will benefit by creating products that are easily accessed and that do not produce severe repercussions to be dealt with afterwards. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### Why This Trend Is Growing - **Glow-in-the-dark Technology:** Disruptive innovation opportunity: Develop new applications for glow-in-the-dark technology in various industries, such as entertainment, sports, and safety. - **Nighttime Recreation:** Disruptive innovation opportunity: Create new recreational activities and sports that can be enjoyed during nighttime using glow-in-the-dark materials and technology. - **Temporary and Eco-friendly Paint:** Disruptive innovation opportunity: Develop eco-friendly and temporary paint solutions that can be used for various purposes, such as events, sports, and art. ### Industries Being Reshaped - **Entertainment:** Disruptive innovation opportunity: Integrate glow-in-the-dark technology into entertainment experiences, such as theme parks, nightclubs, and immersive installations. - **Sports:** Disruptive innovation opportunity: Explore the use of glow-in-the-dark materials in sports equipment, venues, and accessories for enhanced visibility and nighttime activities. - **Safety:** Disruptive innovation opportunity: Develop glow-in-the-dark safety solutions for various industries, including construction, transportation, and emergency services. ## Related on Trend Hunter - [Glow-in-the-Dark Dog Toys](https://www.trendhunter.com/trends/nerf-dog-glow.md) - [LED-Equipped Nighttime Baseballs](https://www.trendhunter.com/trends/lightup-baseball.md) - [Luminous LED Basketballs](https://www.trendhunter.com/trends/goldfirefly.md) - [Glow-in-the-Dark Football Events](https://www.trendhunter.com/trends/toyota-glow-up-classic.md) - [Glow-in-the-Dark Device Skins](https://www.trendhunter.com/trends/ddbrand-circuit-board.md) - [Glow-in-the-Dark Water Bottles](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle.md) - [Tech-Enriched Sports Equipment](https://www.trendhunter.com/trends/goal-concept.md) - [Glow-in-the-Dark Device Skins](https://www.trendhunter.com/trends/dbrand-circuit-board.md) - [Compact glow-in Sneakers](https://www.trendhunter.com/trends/kai-2-white-phantom.md)