# Virtual Optometry Platforms Ditto Offers Intuitive Frame Recommendation Tech for Retailers By Jana Pijak | Published 2017-04-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-optometry References: [ditto](https://ditto.com/) Ditto is a virtual optometry platform that specializes in [eyewear recommendations](https://www.trendhunter.com/trends/inovati) and custom face recognition technology. This intuitive technology is offered specifically to retailers and makes the process of eyewear sales a more memorable and streamlined one for consumers seeking to invest in a new pair of prescription glasses. Drawing inspiration from [Hollywood](https://www.trendhunter.com/trends/meta-hollywood), Ditto lets retailers access a vast library of stylish, virtual frames, making a try-before-you-buy policy easier than ever for e-commerce brands. The platforms face analysis technology will not only map a potential customer's features but also offers frame recommendations based on what will look most flattering on them. Additionally, Ditto's [virtual try-on feature](https://www.trendhunter.com/trends/ai-virtual-try-on) "allows customers to see themselves in eyewear in 180° angles with stunning realism." Making the process of web-based eyewear purchasing more personalized, this unique platform is ideal for both established and independent retailers. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 52% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Optometry:** Ditto's virtual optometry platform disrupts the traditional eyewear sales process by offering intuitive frame recommendations and custom face recognition technology. - **Virtual Frame Library:** Ditto's vast library of virtual frames allows retailers to offer a try-before-you-buy policy, enhancing the e-commerce experience for customers seeking new prescription glasses. - **Virtual Try-on:** Ditto's immersive virtual try-on feature revolutionizes web-based eyewear purchasing by providing customers with a 180° angle view of themselves in eyewear. ### Sectors Adopting This - **Eyewear Retail:** Ditto's intuitive frame recommendation technology creates new opportunities for retailers in the eyewear industry to personalize the sales process and attract consumers. - **E-commerce:** Ditto's virtual optometry platform offers e-commerce brands an innovative way to enhance the online shopping experience for customers seeking prescription glasses. - **Retail Technology:** Ditto's custom face recognition technology and virtual try-on feature present disruptive innovation opportunities for the retail technology industry, improving personalization and customer engagement. ## Related on Trend Hunter - [Virtual Eyewear Retailer Experiences](https://www.trendhunter.com/trends/walmart-optical-virtual-tryon.md) - [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/dressup-ai.md) - [Virtual Try-On Services](https://www.trendhunter.com/trends/virtual-tryon-service.md) - [Ultra-Efficient Vision Care Solutions](https://www.trendhunter.com/trends/vision-care.md) - [2D-to-3D Jewelry Try-Ons](https://www.trendhunter.com/trends/virtual-try-on-technology.md) - [Try-On E-Commerce Solutions](https://www.trendhunter.com/trends/zero10.md) - [Stylish Retailer Eyewear](https://www.trendhunter.com/trends/the-framery.md) - [Prescription-On-Demand Eyewear Services](https://www.trendhunter.com/trends/prescription-on-demand.md) - [Personalized Luxury Eyewear](https://www.trendhunter.com/trends/inovati.md)