# Branded Virtual Festivals Anheuser-Bush Made a Virtual Music Festival for International Beer Day By Daniel Johnson | Published 2020-08-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-music-festival References: [marketingdive](https://www.marketingdive.com/news/anheuser-busch-hosts-virtual-music-festival-for-international-beer-day/582871/) & [anheuser-busch](https://www.anheuser-busch.com/newsroom/2020/08/anheuser-busch-brings-iconic-brands-people-together-for-first-ever.html) Anheuser-Bush is hosting a virtual music festival on August 7th, in order to celebrate International Beer day. The company will be streaming the virtual music festival on the brand’s [Facebook](https://www.trendhunter.com/trends/the-neighborator), [Instagram](https://www.trendhunter.com/trends/labor-day-cans), [Twitter](https://www.trendhunter.com/trends/beer-nfts), and YouTube accounts. Additionally, the event will also be streamed on InternationaBeerFest.corg. The stream will detail the history of the beer brand, as well as a look at the beer-making process. The brand will also show cocktail demonstrations with Priyanka Chopra Jonas, the actress, along with mixologists. Anheuser-bush will also hold a promotion on Drizly to encourage consumers to participate in the festival. Promo codes and other content will be made available to consumers on the Drizly platform, along with an Anheuser-Bush brand take over. Image Credit: Anheuser-Bush ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 28% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Virtual Music Festivals:** Opportunity to create immersive online experiences that bring together brands, music, and entertainment. - **Streaming Events:** Opportunity to leverage social media platforms and online streaming to reach a wider audience and engage consumers. - **Brand Collaborations:** Opportunity to partner with influencers and celebrities to create unique branded content and promotions. ### Who This Affects Most - **Alcohol and Beverage:** Disruptive innovation can be achieved by combining virtual events with alcohol promotions to engage consumers in a new and exciting way. - **Entertainment and Music:** Opportunity for musicians and artists to connect with fans through virtual festivals, creating new revenue streams and fan experiences. - **Marketing and Advertising:** Opportunity for marketers to develop creative campaigns that integrate virtual experiences, influencer collaborations, and social media strategies. ## Related on Trend Hunter - [Celebratory Complimentary Beers](https://www.trendhunter.com/trends/complimentary-beers.md) - [Music Experience-Focused Beer Campaigns](https://www.trendhunter.com/trends/heineken-house.md) - [Hybrid Metaverse Festivals](https://www.trendhunter.com/trends/absolutland.md) - [Phygital Beer Activations](https://www.trendhunter.com/trends/heineken-silver-beer.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Beer Brand Music Platforms](https://www.trendhunter.com/trends/coors-light-chill-on-shuffle.md) - [Exclusive Virtual Beers](https://www.trendhunter.com/trends/heineken-silver.md)