# Virtual Museum Exhibitions 'Concrete Storm' Must Be Experienced with Microsoft’s Hololens By Laura McQuarrie | Published 2017-03-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-museum-exhibition References: [digitaltrends](http://www.digitaltrends.com/virtual-reality/hololens-virtual-museum/?utm_source=feedly&utm_medium=webfeeds) & [fortune](http://fortune.com/2017/03/02/microsoft-hololens-art-show/) Those who visit the Armory Show in New York will have to strap on a [Microsoft](https://www.trendhunter.com/trends/galeryst) [Hololens](https://www.trendhunter.com/trends/xar) headpiece if they want to experience the 'Concrete Storm' virtual museum exhibition to the fullest. The exhibition developed in partnership with [Studio Drift](https://www.trendhunter.com/trends/whispering-mountains) uses augmented reality to enhance the experience of viewing what the project describes as "the world’s first self-contained holographic computer." Because one's experience of the exhibition happens through the lens of a virtual reality headset, each person's perspective is incredibly unique. Concrete Storm marks Microsoft’s first official collaboration with a commercial art venture, and this is just one instance of how virtual and augmented reality are being used to enhance the world of modern art. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 92% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Reality in Art:** Opportunity to create immersive and unique art experiences by integrating virtual reality. - **Augmented Reality in Museums:** Potential to enhance museum exhibitions and engage visitors through augmented reality technology. - **Integration of Holographic Technology:** Innovative use of holographic technology to create self-contained and interactive art installations. ### Sectors Adopting This - **Art:** Opportunity for artists and art institutions to explore new mediums and techniques to create immersive and interactive experiences for viewers. - **Technology:** Integration of virtual reality, augmented reality, and holographic technology presents new business opportunities for tech companies. - **Museums:** Adoption of virtual and augmented reality technologies in museums can attract and engage a wider audience. ## Related on Trend Hunter - [AR Museum Eyewear Headsets](https://www.trendhunter.com/trends/metmate-ar-glasses-concept.md) - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Hyper-Realistic Digital Exhibitions](https://www.trendhunter.com/trends/hyperrealistic-digital-exhibitions.md) - [Metaverse Art Galleries](https://www.trendhunter.com/trends/galeryst.md) - [Boundless Art Exhibitions](https://www.trendhunter.com/trends/frameless-experience.md) - [Tech-Forward Contemporary Art Exhibitions](https://www.trendhunter.com/trends/hofa-gallery.md) - [Virtual DEI Exhibits](https://www.trendhunter.com/trends/drda-art.md) - [Immersive Space Exhibitions](https://www.trendhunter.com/trends/beyond-the-light.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md)