# Multi-Brand Virtual Malls Bloomingdale’s Virtual Experience Spotlights Beloved Brands By Laura McQuarrie | Published 2022-11-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-mall References: [famouscampaigns](https://www.famouscampaigns.com/2022/11/bloomingdales-launches-virtual-mall/?utm_source=feedly&utm_medium=rss&utm_campaign=bloomingdales-launches-virtual-mall)  [Bloomingdale’s](https://www.trendhunter.com/trends/happy-together) 150th-anniversary holiday virtual store is a virtual mall that gives beloved brands like Chanel, [Nespresso](https://www.trendhunter.com/trends/gifts-of-the-forest) and [Ralph Lauren](https://www.trendhunter.com/trends/ralph-lauren-opens-first-canadian-store) unique locations for shoppers to explore within a virtual mall. Bloomingdale's 150 is described as "a first-of-its-kind multi-brand virtual shopping experience" and each space promises to transport virtual visitors to a fantastical destination. While Chanel’s outlet is set on the moon, Nespresso recreates the experience of a Parisian cafe and Ralph Lauren invites virtual mall visitors into a magical holiday forest. As Bloomingdale’s is celebrating its 150th anniversary, it is exploring a new way for brands to supplement their brick-and-mortar operations during the busy holiday shopping season to enhance insights and experiment with new layout designs. While providing a playful way for shoppers to interact with favorite brands, this technology collects valuable data to measure product engagement, demographics, stock demand and the effectiveness of layouts. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 86% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Virtual Malls:** The rise of multi-brand virtual malls provides an opportunity for brands to experiment with new layout designs and collect valuable data to measure product engagement, demographics, and stock demand. - **Fantastical Destinations:** Virtual shopping experiences can transport visitors to 'fantastical destinations' such as a holiday forest or a Parisian cafe, providing brands with an opportunity to offer unique experiences to their customers. - **Data Collection:** The use of technology in virtual shopping experiences allows for the collection of valuable data on customer behavior, which can help brands optimize layouts, understand stock demand, and track demographics. ### Industries Being Reshaped - **Fashion Retail:** The virtual mall experience offers fashion retailers the opportunity to experiment with layout design and understand customer preferences when interacting with luxury brands. - **Retail Technology:** The development of multi-brand virtual malls provides an opportunity for companies specializing in retail technology to assist brands in creating unique and engaging experiences for customers. - **Food and Beverage:** The virtual mall experience allows food and beverage brands to recreate unique experiences, such as a Parisian cafe, providing customers with a new way to connect with their product offerings. ## Related on Trend Hunter - [Luxury Festive Campaigns](https://www.trendhunter.com/trends/happy-together.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Whimsical Virtual Beauty Shops](https://www.trendhunter.com/trends/laneige-virtual-world.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md) - [Virtual Chocolate Stores](https://www.trendhunter.com/trends/virtual-chocolate-store.md) - [Metaverse Beauty Shops](https://www.trendhunter.com/trends/virtual-holiday-store.md)