# Contactless Cosmetic Try-Ons Perfect Corp.'s Virtual Makeup Try-On Includes Face Mask Detection By Laura McQuarrie | Published 2020-09-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-makeup-try-on References: [businesswire](https://www.businesswire.com/news/home/20200831005266/en) & [perfectcorp](http://www.perfectcorp.com/) The last few years, consumers have been introduced to many different [virtual makeup try-on experiences](https://www.trendhunter.com/trends/beauty-bestie-20), which are proving to be more valuable than ever at a time when in-store sampling may be disappearing for good. As familiar in-store experiences are transformed, there's a need for new technology to support new health and safety protocols—especially as consumers are required to wear their masks indoors. [Perfect Corp.](https://www.trendhunter.com/trends/parfums-christian-dior) is introducing new [virtual makeup try-on features](https://www.trendhunter.com/trends/wannabeauty-ai) to support hygienic shopping experiences, including gesture controls and voice activation. With face mask detection, people can see various makeup products applied to the area around their face coverings, and the virtual arm color swatch tool for lipstick helps in-store shoppers to visualize how a selection of different lip product colors will look against their unique skin tone. Image Credit: Perfect Corp. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 95% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Virtual Makeup Try-on Experiences:** The increasing demand for virtual makeup try-on experiences presents opportunities for companies to develop new technologies and features that enhance the shopping experience. - **Hygienic Shopping Experiences:** As consumers continue to prioritize health and safety, companies can capitalize on the trend of hygienic shopping experiences by incorporating features like gesture controls and voice activation. - **Face Mask Detection Technology:** With face mask detection technology, companies can offer a unique and valuable shopping experience by allowing consumers to see makeup products applied to the area around their face coverings. ### Industries Being Reshaped - **Beauty Industry:** As the beauty industry continues to innovate with new technology, Virtual Makeup Try-Ons are becoming increasingly popular to enhance customer experience and improve drive sales. - **Retail Industry:** Retail companies can adapt to the trend of Hygienic Shopping Experiences by incorporating virtual try-ons and other innovative features into their stores. - **Tech Industry:** The trend of Face Mask Detection Technology and innovative virtual makeup try-on features provide opportunities for tech companies to develop new products that can be used in various industries. ## Related on Trend Hunter - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md) - [Virtual Wig Try-Ons](https://www.trendhunter.com/trends/genai-experience.md) - [2D-to-3D Jewelry Try-Ons](https://www.trendhunter.com/trends/virtual-try-on-technology.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [Mixed-Reality Makeup Apps](https://www.trendhunter.com/trends/elf-cosmetics-3.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md)