# Virtual Improv Shows Noodles & Company is Hosting Livestreamed, Interactive Improv Shows By Laura McQuarrie | Published 2020-08-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-improv References: [prnewswire](https://www.prnewswire.com/news-releases/noodles--company-brings-back-laughter-and-live-entertainment-with-virtual-improv-shows-and-a-chance-to-win-free-wisconsin-mac--cheese-for-a-year-301111289.html) & [noodles](http://www.noodles.com/) [Noodles & Company](https://www.trendhunter.com/trends/noodles-company-holiday) is teaming up with [People's](https://www.trendhunter.com/trends/peoples-choice-beef-jerky) Improv Theater in New York City and the iO Theater in Chicago to deliver laughs via virtual improv shows at a time when people need them most. The livestreamed, interactive events are designed to share the joy and spontaneity of live events and take inspiration from [Noodles'](https://www.trendhunter.com/trends/care-bears-share-menu) signature dish: Wisconsin Mac & Cheese. With Mac & Cheese & Yes &, Noodles & Company is creating a platform of comedians to share virtual 15-minute performances on Facebook Live. Like the best improv shows, these promise to "take on a life of their own with the help of audience input and the performers' boundless creativity." Noodles & Company is also hosting a sweepstake to give people the chance to win a year of free Wisconsin Mac & Cheese. Image Credit: Noodles & Company ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Virtual Improv Shows:** Opportunity for businesses to create virtual platforms for comedians to perform and engage with audiences online. - **Livestreamed Events:** Potential for businesses to host interactive livestreamed events to bring joy and spontaneity to audiences in a virtual setting. - **Audience Participation:** Disruptive innovation opportunity for businesses to incorporate audience input into live performances, enhancing engagement and creativity. ### Industries Being Reshaped - **Entertainment:** Opportunity for entertainment industry to explore virtual platforms and interactive experiences for live performances, expanding reach and audience engagement. - **Restaurant/food Delivery:** Potential for restaurants to collaborate with theaters and comedians to offer virtual events alongside food delivery services, enhancing customer experience and loyalty. - **Social Media/technology:** Disruptive innovation opportunity for social media and technology companies to develop platforms specifically designed for livestreamed interactive events, fostering community engagement and creativity. ## Related on Trend Hunter - [Festive Noodle Bowl Deals](https://www.trendhunter.com/trends/noodles-company-holiday.md) - [Stake-Inspired Noodle Dishes](https://www.trendhunter.com/trends/steak-stroganoff.md) - [Noodle Dish Exploration Menus](https://www.trendhunter.com/trends/noodles-co-taste-tour.md) - [Cheesy Artisan-Style Pastas](https://www.trendhunter.com/trends/noodles-company-mac-cheese.md) - [Truffle-Infused Macaroni Meals](https://www.trendhunter.com/trends/truffle-infused-macaroni.md) - [Catchy Basked Pasta Ads](https://www.trendhunter.com/trends/noodles-cos-chicken-parmesan.md) - [Cheesy Parmesan Pasta Bakes](https://www.trendhunter.com/trends/chicken-parmesan-1.md) - [Throwback Noodle Bowl Campaigns](https://www.trendhunter.com/trends/noodles-and-company.md) - [Hybrid Korean Macaroni Dishes](https://www.trendhunter.com/trends/bulgogi-steak-mac-cheese.md)