# Virtual Hair-Coloring Tools Madison Reed Lets Consumers Try Over 40 Hair Colors in AR & Real-Time By Laura McQuarrie | Published 2018-10-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-hair-color References: [prnewswire](https://www.prnewswire.com/news-releases/madison-reed-unveils-try-on-tool-enabling-customers-to-experience-40-shades-of-hair-color-for-a-virtual-makeover-300737549.html) & [madison-reed](https://www.madison-reed.com/about/press/release/28/madison-reed-unveils-try-on-tool-enabling-customers-to-experience-40-shades-of-hair-color-for-a-virtual-makeover) For years, there have been [virtual try-on tools](https://www.trendhunter.com/trends/dressup-ai) for everything from nail polish and earrings to makeup, yet virtual hair colors have remained some of the most difficult to simulate in a realistic way—especially for consumers with dark hair who want to see how they might look in a lighter shade. Fortunately, as [augmented reality technology](https://www.trendhunter.com/trends/beauty-bestie-20) has advanced, it has become easier for consumers to try on a range of realistic looks, hair colors included. Users who visit [Madison Reed's](https://www.trendhunter.com/trends/ai-agent-madi) site via phone, tablet or desktop now have the chance to try on more than 40 Madison Reed hair colors virtually. By taking a photo or a selfie, consumers are able to quickly get a sense of how they might look with a new hair color. To make comparisons easy, the tool offers a split screen mode with a slider that shows two hair colors at once in real-time. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 51% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Hair-coloring:** Opportunity for virtual try-on tools to simulate realistic hair colors. - **Augmented Reality:** Advancements in AR technology enabling consumers to try on different looks. - **Split Screen Mode:** Feature allowing easy comparison of two hair colors in real-time. ### Sectors Adopting This - **Beauty:** Integration of virtual try-on tools for testing hair colors. - **E-commerce:** Online platforms offering virtual hair-coloring try-on experiences. - **Technology:** Advancements in AR technology for realistic virtual hair-color simulations. ## Related on Trend Hunter - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [AR-Enhanced Hair Dye Boxes](https://www.trendhunter.com/trends/ar-packaging-experience.md) - [Virtual Wig Try-Ons](https://www.trendhunter.com/trends/genai-experience.md) - [Digitized Hair Consultations](https://www.trendhunter.com/trends/sally-beauty-1.md) - [AI Hair Style Apps](https://www.trendhunter.com/trends/tryhairstyles.md) - [Virtual Hairstyle Previews](https://www.trendhunter.com/trends/ai-hairstyleapp.md) - [Virtual Hair Trimming Experiences](https://www.trendhunter.com/trends/wahl-style-selector.md) - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md)