# Virtual Golf Apps The 'Dell Play Through' App Lets Users Play a Course Through the City of Austin By Laura McQuarrie | Published 2016-03-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-golf References: [adage](http://adage.com/article/special-report-sxsw/dell-tees-mobile-golf-app-sxsw-attendees/302999/) & [itunes.apple](https://itunes.apple.com/us/app/dell-play-through/id1085923321?ls=1&mt=8) Virtual golf simulators can be found everywhere from hotels and condo buildings to standalone facilities. But rather than having people travel to a specific location in order to play a completely virtual game of golf, [Dell](https://www.trendhunter.com/trends/intel-and-dell) is making the experience portable through a new mobile app. The 'Dell Play Through' app was debuted for this year's SXSW in Austin and allows locals and visitors to go through the city playing a [virtual round of golf](https://www.trendhunter.com/trends/globe-chaser). A smartphone replaces all traditional golfing equipment and over the course of playing this virtual sport, users get a unique tour of major landmarks like the Paramount Theater and the Driskill Hotel. In addition to being apart of the brand's [Future Ready](https://www.trendhunter.com/trends/innovation-with-trend-hunter-gpt) campaign, the Dell Play Through app ties in with an upcoming sponsorship for the Match Play golf tournament in Austin. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 24% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Virtual Golf Simulators:** Disruptive innovation opportunity: Develop advanced virtual golf simulators that can be accessed from anywhere with a mobile app, eliminating the need for physical locations. - **Mobile Gaming Apps:** Disruptive innovation opportunity: Create mobile gaming apps that offer virtual sports experiences, allowing users to play sports games in various real-world locations. - **Augmented Reality Tours:** Disruptive innovation opportunity: Design augmented reality apps that provide virtual tours of cities, incorporating popular landmarks and attractions. ### Industries Being Reshaped - **Sports Entertainment:** Disruptive innovation opportunity: Integrate virtual golfing experiences into sports entertainment venues, providing a unique and accessible activity for fans. - **Tourism and Travel:** Disruptive innovation opportunity: Develop mobile apps that offer virtual tours of popular tourist destinations, enhancing the visitor experience. - **Golf Equipment and Technology:** Disruptive innovation opportunity: Introduce cutting-edge technology, such as mobile gaming apps and virtual reality golf accessories, to the golf equipment industry. ## Related on Trend Hunter - [AR-Enabled Kids Golf Games](https://www.trendhunter.com/trends/pga-jr-league-safari.md) - [Connected Golfer Simulation Systems](https://www.trendhunter.com/trends/rapsodo-mlm2pro.md) - [Virtual Golf Training Devices](https://www.trendhunter.com/trends/garmin-approach-r10.md) - [Golf Simulator Setup Services](https://www.trendhunter.com/trends/carls-place.md) - [Cozy Golfing Game Apps](https://www.trendhunter.com/trends/cozy-golf.md) - [Swing-Analyzing Golf Apps](https://www.trendhunter.com/trends/golf-quartz.md) - [Gamified Golfing Experiences](https://www.trendhunter.com/trends/golf2earn-platform.md) - [NFT Golf Games](https://www.trendhunter.com/trends/golf-mode.md) - [Connected Golfer Headsets](https://www.trendhunter.com/trends/ar-golf-glasses-concept.md)