# Charitable Virtual Gardens Cancer Research UK Celebrates Its Supporters with a VR Flower Garden By Laura McQuarrie | Published 2016-07-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-garden References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-cancer-research-uks-virtual-reality-garden/brands/article/1401564) & [cancerresearchuk.org](http://www.cancerresearchuk.org/) At the Hampton Court Palace Flower Show, [Cancer Research UK](https://www.trendhunter.com/trends/cancerresearch-kolsch-beer) is launching a virtual garden experience in order to honor more than 100,000 people who have left a legacy gift in their will to the charity. There are hundreds of thousands of flowers in 'The Life Garden,' each one representing someone who has made a donation to the charity. To experience it, people are invited to put on an [Oculus](https://www.trendhunter.com/trends/flowerverse) [Rift](https://www.trendhunter.com/trends/emirates-vr-experience) headset and see the garden come to life before their eyes. Considering that it would be a considerable amount of work to maintain a real garden of this scale year-round, virtual reality provides a solution that is cost-effective, as well as one that can be easily expanded upon as Cancer Research UK's list of supporters grows larger over time. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 43% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Virtual Reality in Fundraising:** Charities can utilize VR technology to create immersive and engaging experiences to raise funds and honor supporters. - **Legacy Gifts and Memorials:** Legacy gifts and memorials can be a powerful way for charities to celebrate donors and supporters who have passed away. - **Virtual Experience as a Cost-effective Solution:** Virtual experiences can provide a cost-effective and scalable solution for creating physical experiences that would otherwise be difficult to maintain. ### Where This Applies - **Charity and Nonprofit:** Charities and nonprofits can utilize virtual reality experiences to raise awareness and funds for their causes. - **Virtual Reality Technology:** Companies specializing in virtual reality technology can partner with charities to create unique experiences for fundraising and other charitable events. - **Legacy Planning:** Companies that offer legacy planning and memorial services can partner with charities to provide donors with a way to leave a lasting legacy and support a cause they care about. ## Related on Trend Hunter - [Educational VR Florist Programs](https://www.trendhunter.com/trends/texas-state-florists-association.md) - [Gamer-Targeted Donor Campaigns](https://www.trendhunter.com/trends/virtual-donors.md) - [Kindness-Promoting Flower Sharing Initiatives](https://www.trendhunter.com/trends/flower-sharing.md) - [AI-Generated Cancer Exhibitions](https://www.trendhunter.com/trends/gallery-of-hope.md) - [Memory-Based Virtual Museums](https://www.trendhunter.com/trends/museum-of-memories.md) - [Mixed-Reality Blood Donations](https://www.trendhunter.com/trends/mixed-reality-experience.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Light Garden Installations](https://www.trendhunter.com/trends/imaginarium360.md) - [Immersive Garden Bar Experiences](https://www.trendhunter.com/trends/americas-first-botanical-garden.md)