# Social Media Snack Guards The Virtual Fridge Lock Tells Your Facebook Friends When You Eat By Michael Hines | Published 2012-05-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-fridge-lock References: [springwise](http://www.springwise.com/lifestyle_leisure/sensory-alarm-broadcasts-late-night-fridge-raids-users-social-networks/) & [jwt](http://www.jwt.com/brasil) Late-night fridge raids may become a thing of the past thanks to the Virtual Fridge Lock from JWT São Paulo. The Brazilian ad agency created this cheeky fridge guard to be used as part of [Meta Real's](https://www.trendhunter.com/trends/simplyprotein-campaign) [online diet program](https://www.trendhunter.com/trends/nutrition-tracking-app). The Virtual Fridge Lock works by posting a picture to the user's social networks, letting everyone know that they just went in for a snack. The public shaming from the picture is meant to help snackers make better choices, as evidenced by the man in the video choosing water over a delicious slice of cherry pie after a little virtual chastising. The video is fun and playful, but the Virtual Fridge Lock itself is 100 percent real. It may be only a matter of time before a [Facebook](https://www.trendhunter.com/trends/the-neighborator) friend inadvertently notifies you that they're raiding the fridge at 1am. Be sure to "encourage" them to stick to their diet accordingly. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Social Accountability Technology:** The Virtual Fridge Lock introduces a new way of using social media to hold oneself accountable for health goals. - **Gamification of Dieting:** The Virtual Fridge Lock gamifies the dieting experience by introducing playful yet effective ways to make healthier food choices. - **Internet of Things in Health:** The Virtual Fridge Lock represents the next step in the integration of IoT technology into our daily health routines. ### Where This Applies - **Healthcare Technology:** The Virtual Fridge Lock could become a valuable addition to healthcare technology, especially in the area of remote patient monitoring. - **Digital Advertising:** The success of the Virtual Fridge Lock campaign highlights the potential of using innovative digital advertising strategies to promote health products and services. - **Food and Beverage Industry:** The Virtual Fridge Lock could disrupt the food and beverage industry by changing the way consumers make food choices and interact with their refrigerators. ## Related on Trend Hunter - [Lockable Pizza Boxes](https://www.trendhunter.com/trends/lockable-pizza-boxes.md) - [Refrigerated Vending Machines](https://www.trendhunter.com/trends/redyref-smart-food-fridge.md) - [Workplace Smart Fridges](https://www.trendhunter.com/trends/fraiche.md) - [Food Freshness Fridge Tags](https://www.trendhunter.com/trends/nudge-tags.md) - [Smart Food Management](https://www.trendhunter.com/trends/ai-fridge.md) - [Anti-Theft Chocolate Bars](https://www.trendhunter.com/trends/unstealable-chocolate.md) - [Recipe-Recommending Smart Fridges](https://www.trendhunter.com/trends/bespoke-4door-flex-refrigerator.md) - [Gaming-Influenced Beer Fridges](https://www.trendhunter.com/trends/gaming-fridge.md) - [Recharging Beer Fridges](https://www.trendhunter.com/trends/corona-recharge.md)