# Virtual Festival Events The Klarnival Helps to Make Up for This Summer's Cancelled Festivals By Laura McQuarrie | Published 2020-08-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-festival-event References: [campaignlive](https://www.campaignlive.co.uk/article/klarna-invites-music-lovers-klarnival-missed-festivals/1692200) Knowing that many people are missing out on their favorite [summer festivals](https://www.trendhunter.com/trends/festival-season) this season, Klarna is hosting an online virtual festival event called the Klarnival. To acknowledge the disruption to festival season, Klarna will be giving a series of solo artists and bands to perform and it will also be sharing a series of festival-appropriate masterclasses. By tuning into the Klarnival, attendees will learn how to transform their garden into a glamping experience with Go Outdoors and Comet or get a masterclass in styling from Morphe and a New Look stylist. For four days, the Klarnival will be broadcast on [Instagram and Facebook Live](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach). As well as offering entertainment for [festival fans](https://www.trendhunter.com/trends/coachella-experience), the experience also helps to support artists, as Klarna will be donating to Help Musicians. Image Credit: Klarna ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 80% | Activity: 94% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Virtual Festival Events:** Virtual festival events provide an innovative solution to engage and entertain audiences who are unable to attend physical festivals. - **Online Masterclasses:** Online masterclasses offer disruptive innovation opportunities for brands to provide valuable educational content to consumers in a virtual format. - **Supporting Artists:** Supporting artists through virtual festivals and donations presents a disruptive innovation opportunity to connect with a dedicated audience and contribute to the arts community. ### Industries Being Reshaped - **Entertainment:** The entertainment industry can embrace virtual festival events to reach a wider audience and provide interactive experiences. - **Education:** The education industry can leverage online masterclasses to deliver valuable skills and knowledge to learners worldwide. - **Charity:** The charity industry can explore virtual festivals as a means to raise funds and support artists while engaging with supporters in an innovative way. ## Related on Trend Hunter - [Metaverse Music Festivals](https://www.trendhunter.com/trends/kids-relief-music-festival.md) - [Phone-Free Festivals](https://www.trendhunter.com/trends/phonefree-festival.md) - [Comprehensive Festival Apps](https://www.trendhunter.com/trends/festivawl.md) - [Metaverse Music Festivals](https://www.trendhunter.com/trends/le-phoque-off.md) - [Festival-Themed Retail Snack Campaigns](https://www.trendhunter.com/trends/flavour-fest-25.md) - [Musician-Themed Online Games](https://www.trendhunter.com/trends/fortnite-festival.md) - [Collaboration Retailer Bus Tours](https://www.trendhunter.com/trends/shein-x-klarna-in-pink-we-trust.md) - [Music Festival NFT Collections](https://www.trendhunter.com/trends/coachella-keys-collection.md) - [Sustainable Public Festivals](https://www.trendhunter.com/trends/cloud-9-festival.md)