# Virtual Fashion Shows YouVisit's VR Tours Bring Russia's Mercedez Benz Fashion Week to the World By Cadhla Gray | Published 2015-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-fashion References: [psfk](http://www.psfk.com/2015/10/virtual-reality-mercedes-benz-fashion-week-russia-youvisit.html) & [youvisit](http://www.youvisit.com/) The virtual reality tour company, 'YouVisit' is helping bring Russian designers into the lime light with virtual fashion runway tours. The Mercedez Benz Fashion Week in Russia is witnessing many brilliant collections and pieces. However, as Moscow is so far from the rest of the fashion world, many lines could go unnoticed. However, YouVisit has been recording and streaming these runway shows to people around the world. Even the models themselves have been holding selfie sticks down the catwalk in order to film a 360-degree interactive experience. The virtual fashion can be viewed on a regular screen, [Google](https://www.trendhunter.com/trends/google-shopping) Glass or even [Oculus](https://www.trendhunter.com/trends/dyson-demo-vr) [Rift](https://www.trendhunter.com/trends/emirates-vr-experience) headsets. With e-commerce paired with virtual reality technology, different fashions can be brought from one side of the globe to another, uniting designers, businesses and consumers. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 72% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Virtual Fashion Shows:** Disruptive innovation opportunity: Creating immersive virtual fashion experiences that bridge geographical distances and showcase designers to a global audience. - **360-degree Interactive Experiences:** Disruptive innovation opportunity: Utilizing interactive technology to provide new and engaging ways for consumers to experience fashion shows. - **E-commerce and Virtual Reality:** Disruptive innovation opportunity: Integrating virtual reality technology into the e-commerce industry to enhance the online shopping experience for fashion consumers. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Adopting virtual fashion shows as a way to showcase collections and reach a wider audience, transcending physical limitations. - **Technology:** Disruptive innovation opportunity: Developing virtual reality platforms and tools that enable the creation and distribution of immersive fashion experiences. - **E-commerce:** Disruptive innovation opportunity: Integrating virtual reality technology into e-commerce platforms to enhance the virtual shopping experience and drive sales for fashion brands. ## Related on Trend Hunter - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [Immersive VR Shopping Apps](https://www.trendhunter.com/trends/mytheresa-vision-pro.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Size-Replicating Try-On Technologies](https://www.trendhunter.com/trends/google-shopping.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md) - [Virtual Fashion Studios](https://www.trendhunter.com/trends/costumeplay-ai.md)