# QR Scanned Shopping The P & G Virtual Drugstores Open in Prague Subway Stations By Parul Rohatgi | Published 2011-11-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-drugstores-in-subway-stations References: [adage](http://adage.com/article/global-news/p-g-takes-subways-sell-goods/230711/) & [news.pg](http://news.pg.com/blog/innovation/pg-and-mallcz-introduced-first-virtual-drugstore-czech-republic) For those who do not have time to shop, the P & G Virtual Drugstores opened recently in Prague are great way to buy on the go. One simply has to use their mobile phone to scan the code, and the groceries are delivered. Customers can shop for brands like [Ariel](https://www.trendhunter.com/trends/premium-alcohol-removed-wine), Pampers, [Old Spice](https://www.trendhunter.com/trends/swaggy-spice), [Pantene](https://www.trendhunter.com/trends/pantenes-new-campaign) and other P & G brands by just using their mobile phone. More brands and products will be added to the P & G Virtual Drugstores in the near future. The way it works is that customers can see huge posters of products for sale on the walls of the subway station, along with their prices and QR codes. The customers can capture QR codes of the products that they want to purchase using their mobile phones, and these are sent to Mall.cz for fulfillment. P & G is guaranteeing free second-day delivery of products purchased. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **QR Scanned Shopping:** QR code scanning for convenient mobile shopping and delivery. ### Who This Affects Most - **Retail:** Innovative shopping experience through QR code scanning in physical locations. - **E-commerce:** Integration of QR codes for mobile shopping and delivery. - **Advertising:** QR code integration in advertising posters for efficient product purchasing. ## Related on Trend Hunter - [QR Code Shopping Assistants](https://www.trendhunter.com/trends/qrcode-shopping-assistant.md) - [Digital CPG Catalogues](https://www.trendhunter.com/trends/havens-kitchen.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Milk Carton QR Brochures](https://www.trendhunter.com/trends/aldi-2.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Smart Shopping Cart Rollouts](https://www.trendhunter.com/trends/zeroqs.md) - [Geo-Targeting Store Advertisements](https://www.trendhunter.com/trends/tesco-5.md) - [QR-Enabled Shelf Tags](https://www.trendhunter.com/trends/smart-shelf-tags.md)