# Branded Virtual Drag Brunches SkipTheDishes Celebrates Pride Month with Virtual Drag Brunch By Grace Mahas | Published 2021-06-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-drag-brunch References: [community.skipthedishes](https://community.skipthedishes.com/dragbrunch/) In honor of Pride Month, [SkipTheDishes](https://www.trendhunter.com/trends/skipthedishes) debuts a new [Virtual Drag Brunch](https://www.trendhunter.com/trends/drag-me) to be hosted by Stacey McKenzie of *Canada's Drag Race*. The online event will give viewers the opportunity to interact with the high-energy host as they indulge in their favorite take-out. In addition, viewers will be treated to live performances designed to raise awareness for local restaurants. “SkipTheDishes is a proud Canadian supporter of the [2SLGBTQ](https://www.trendhunter.com/trends/get-real)+ community and this year we are excited to introduce new initiatives that will highlight local restaurants and give our customers new ways to celebrate Pride virtually,” says Kevin Edwards, CEO SkipTheDishes. “As Pride celebrations continue to take place virtually this year, we want to continue delivering to Canadians with Pride.” The event can be accessed online through the brand's platform on June 25 at 12:30–1:15 CT. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 3% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Virtual Branded Events:** Creating virtual events that are aligned with brand values provides new ways to engage with customers. - **Drag Influencers:** Partnering with popular drag influencers helps to connect with a diverse and engaged audience. - **Supporting Local Restaurants:** Using events as a platform to raise awareness and support for local restaurants can create meaningful partnerships. ### Where This Applies - **Food Delivery Services:** Food delivery services can use virtual events to engage with customers and highlight local restaurants. - **Entertainment Industry:** The entertainment industry can tap into the popularity of drag influencers to create engaging and diverse virtual events. - **Marketing and Advertising:** Creating unique branded events that connect with customers can be a disruptive innovation in the marketing and advertising industry. ## Related on Trend Hunter - [Drag Brunch Tours](https://www.trendhunter.com/trends/taco-bell-drag-brunch.md) - [Vodka-Branded Pride Events](https://www.trendhunter.com/trends/absolut-empires-ball.md) - [Pride Month-Honoring Treats](https://www.trendhunter.com/trends/hayu-pride-cookie.md) - [Complimentary Pride Month Meals](https://www.trendhunter.com/trends/deliveroo-campaign.md) - [Record-Breaking Drag Brunches](https://www.trendhunter.com/trends/drag-brunch.md) - [Prideful Toronto Pop-Ups](https://www.trendhunter.com/trends/ink-the-rainbow.md) - [Olympic Meal Delivery Campaigns](https://www.trendhunter.com/trends/skipthedishes.md) - [Expansive Pride Activations](https://www.trendhunter.com/trends/2slgbtqi-community.md) - [Colorful Pride Month Cakes](https://www.trendhunter.com/trends/limitededition-pride-cake.md)