# Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts

By Kanesa D | Published 2024-04-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-dining-concepts-1
References: [nrn](https://www.nrn.com/technology/ihop-expands-its-virtual-brands-lineup) & [ihop](https://www.ihop.com/en)

![Virtual-First QSR Brands](https://cdn.trendhunterstatic.com/thumbs/532/virtual-dining-concepts-1.jpeg)

IHOP and Virtual Dining Concepts are announcing two new brands and one brand expansion for one of their existing labels. The collaboration encompasses the launch of NASCAR Refuel Tenders & Burgers and MLB Ballpark Bites, which Mastercard presented. The latter brand, developed in partnership with Major League Baseball, joins NASCAR Refuel.

Moreover, the partnership extends to VDC's Pardon My Cheesecake, which was initially launched in collaboration with IHOP in Q1 2023. All three brands are available at select IHOP locations, and a broader rollout is planned throughout the year.

"Our off-premises channels continue to deliver incremental sales and profits to our franchisees and the IHOP brand. Our work with VDC and the three brands we're implementing will be a growth driver for our restaurants, specifically as we look at non-peak hours during lunch, dinner, and late night," IHOP President Jay Johns said in a statement. "These new brands are relevant for today's consumer and perfect for our existing equipment and capabilities in our restaurants nationwide."

Image Credit: IHOP