# Virtual Car Meetups 7-Eleven is Inviting Fans to Meet Virtually in Fortnite By Laura McQuarrie | Published 2023-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-car-meetup References: [cspdailynews](https://www.cspdailynews.com/company-news/7-eleven-drives-fans-fortnite-virtual-car-meetup-promotion)  Car enthusiasts and gamers are flocking to Fortnite for a challenge from 7-Eleven that takes virtual car meetups to new heights. There's a scavenger hunt for players to participate in across three Fortnite maps, and by following the clues, fans will get to unlock access to a secret island inspired by the world's largest convenience retailer. What's more, fans will also have the chance to win prizes for their efforts. This challenge leans into the 7-Eleven community's love of car culture, and the brand has reached its target audience over the years by reposting car selfies (or "carfies,) creating car-inspired merch and more. With this challenge, 7-Eleven is also speaking to the needs and wants of gamers, by reminding them that 7NOW Delivery is an option for refueling without interruption. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 51% | Activity: 66% | Freshness: 17% - Audience gender: 90% men, 10% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Car Meetups:** Car enthusiasts and gamers are using Fortnite to engage in virtual car meetups, creating opportunities for immersive brand experiences. - **Scavenger Hunt Challenge:** The inclusion of a scavenger hunt in Fortnite is attracting players and allowing brands to foster engagement through interactive experiences. - **Integrating Online and Offline Experiences:** 7-Eleven's use of 7NOW Delivery during the virtual car meetup challenge highlights the potential of seamlessly integrating online and offline experiences. ### Sectors Adopting This - **Gaming:** The convergence of car culture and gaming in Fortnite presents opportunities for game developers, console manufacturers, and in-game advertisers. - **Automotive:** Automotive brands can capitalize on the popularity of virtual car meetups by partnering with gaming platforms to offer virtual test drives and product showcases. - **Retail:** The success of 7-Eleven's virtual car meetup challenge demonstrates how retailers can leverage online gaming communities to engage with their target audience and promote delivery services. ## Related on Trend Hunter - [Virtual Gas-Themed Worlds](https://www.trendhunter.com/trends/shell-1.md) - [Car-Branded Gaming Ventures](https://www.trendhunter.com/trends/hondaverse.md) - [Convenience Store-Themed Automobiles](https://www.trendhunter.com/trends/7-eleven-ford-mustang.md) - [Convenience Store Metaverses](https://www.trendhunter.com/trends/7eleven-metaverse.md) - [Youthful Convenience Store Campaigns](https://www.trendhunter.com/trends/rollup-refuel.md) - [Gamer Rescue Experiences](https://www.trendhunter.com/trends/jeep-rescue-squad.md) - [Automaker-Backed Gaming Events](https://www.trendhunter.com/trends/honda-1.md) - [Festive Metaverse Shops](https://www.trendhunter.com/trends/virtual-john-lewis.md) - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on.md)