# Virtual Beauty Showrooms Mary Kay's Suite 13 Virtual Supports Women in Beauty Tech By Laura McQuarrie | Published 2021-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-beauty-showroom References: [cosmeticsdesign](https://www.cosmeticsdesign.com/Article/2021/04/19/Virtual-Beauty-Retail-Mary-Kay-launches-digital-pop-up-shop?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [suite13.marykay.mx](https://suite13.marykay.com.mx/virtual-showroom/#/) To support its independent consultants, [Mary Kay](https://www.trendhunter.com/trends/mary-kay-miss-conceptions) created the Suite 13 virtual beauty showroom. The experience for the digital-driven environment kicked off in Mexico and it has since expanded to the company's consultants and customers in Brazil, Argentina, Spain, Columbia and Peru. The [virtual beauty pop-up](https://www.trendhunter.com/trends/self-growth-studio) creates a [3D, 360-degree shopping experience](https://www.trendhunter.com/trends/elf-cosmetics-4), so that guests can browse products, learn within virtual rooms and get familiar with the company's founder. The recently expanded virtual experience is set to be introduced across more markets to support even more Mary Kay Independent Beauty Consultants. Suite 13 helps to provide the flexibility of a digital business, so that consultants can share immersive and personalized experiences fueled by high-tech innovation. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 97% | Activity: 99% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Virtual Beauty Showrooms:** The popularity of virtual beauty spaces indicates an unexplored niche for startups to enhance customer experience through technology. - **360-degree Shopping Experience:** The future of shopping experience can be transformed through virtual tours and 3D shopping environments. - **High-tech Innovation in Beauty Industry:** The use of augmented reality, virtual reality or even artificial intelligence in beauty verticals represents an untapped growth potential. ### Who This Affects Most - **Beauty and Cosmetics:** The cosmetics and beauty industry have limitless potential in Virtual Reality technology, Augmented Reality, 3D modeling and even 3D printing of face masks. - **Ecommerce and Online Retail:** Online retail could integrate immersive virtual showrooms to enhance the shopping experience and create a competitive edge. - **Technology and Innovations:** The marriage between technology and beauty highlights opportunities for startups to introduce high-tech gadgets in beauty care and revolutionize the industry. ## Related on Trend Hunter - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [3D Beauty Shopping Experiences](https://www.trendhunter.com/trends/benefit-cosmetics-2.md) - [Whimsical Virtual Beauty Shops](https://www.trendhunter.com/trends/laneige-virtual-world.md) - [Metaverse Beauty Shops](https://www.trendhunter.com/trends/virtual-holiday-store.md) - [Spatial Computing Beauty Apps](https://www.trendhunter.com/trends/laura-mercier-app-for-apple-vision-pro.md) - [Immersive Beauty Shopping Experiences](https://www.trendhunter.com/trends/elf-cosmetics-4.md) - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md)