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# Virtual Baking
'The Gingerbread Man with Everything'

By Elsa Blaine | Published 2008-12-05 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-baking-the-gingerbread-man-with-everything
References: [adrants](http://www.adrants.com/2008/12/oh-look-another-holidaythemed-time.php) & [sprintsweets](http://sprintsweets.com/)

New for Christmas 2008, Sprint brings us "The Gingerbread Man with Everything." You betcha--it's an interactive website where you can [decorate your own](https://www.trendhunter.com/trends/gingerbread-house-kit) [spice cookie](https://www.trendhunter.com/trends/german-iced-gingerbread-soft-spiced-cookies), save it and send it to all your friends.

So for those of you who have finished shopping, cooking, decorating, and card writing, maybe you can fill a few minutes here. Okay, so I'm not finished with any of the above activities, but I had to try it out anyway.

My [gingerbread man](https://www.trendhunter.com/trends/gingerbread-cookie-ice-cream) is actually a woman. She is the blond with the stunning off-the-shoulder purple, pink and yellow gown. I finished mine and then looked at the gallery--I should have spent my time more productively.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 60% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Baking:** Explore the trend of interactive baking experiences that allow users to decorate virtual cookies and share them with friends, creating a fun and engaging activity.
- **Personalized Gifting:** Discover the trend of personalized gifting where individuals can customize and send virtual treats to their loved ones, providing a unique and thoughtful gift experience.
- **Digital Creativity:** Embrace the trend of digital creativity, where users can express their artistic skills by designing and decorating virtual cookies, offering a new outlet for self-expression in the digital age.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can benefit from incorporating interactive baking experiences to engage customers and offer virtual customization options.
- **E-commerce:** The e-commerce industry has the opportunity to tap into the personalized gifting trend by providing virtual gifting platforms that allow users to create and send customized virtual treats.
- **Digital Entertainment:** The digital entertainment industry can capitalize on the trend of digital creativity by creating interactive platforms or apps that allow users to design and decorate virtual cookies, providing a unique form of digital entertainment.

## Related on Trend Hunter

- [Haunted Gingerbread Houses](https://www.trendhunter.com/trends/haunted-gingerbread.md)
- [Gingerbread Base Cookies](https://www.trendhunter.com/trends/mcghees.md)
- [Christmas Eve Cookie Kits](https://www.trendhunter.com/trends/cookies-for-santa-cookie-kit.md)
- [Interactive Holiday Sweaters](https://www.trendhunter.com/trends/pillsbury-holiday-sweater.md)
- [Emergency Cookie Deliveries](https://www.trendhunter.com/trends/oreo-gingerbread-sos-service.md)
- [Holiday Baking Retreats](https://www.trendhunter.com/trends/pillsbury-let-it-dough-suite.md)
- [Gingerbread-Flavored Ice Cream](https://www.trendhunter.com/trends/gingerbread-house-ice-cream.md)
- [Festively Flavored Cream Cheeses](https://www.trendhunter.com/trends/gingerbread-cream-cheese.md)
- [Festive Cereal Houses](https://www.trendhunter.com/trends/cingerbread-house-kit.md)
