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# AR Art Gallery Lenses
Snapchat's Virtual Art Gallery Celebrates Black History Month

By Laura McQuarrie | Published 2019-02-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-art-gallery
References: [adweek](https://www.adweek.com/digital/snapchat-is-celebrating-black-history-month-with-an-ar-museum-featuring-young-artists/) & [snapchat](https://www.snapchat.com/?_ga=2.44418660.1526380990.1550487512-2111936664.1545320051)

For Black History Month this year, [Snapchat](https://www.trendhunter.com/trends/snapchat-3) created a virtual art gallery that can be accessed through a [world lens](https://www.trendhunter.com/trends/xbox-and-snapchat). With this lens, Snapchat users are able to explore 'For Us, By Us: Art Through the Eyes of Black Millennials,' which is touted as "the first-ever augmented reality museum dedicated to young black artists."

Throughout the month of February, users will be able to explore the works of various young artists in an [interactive digital gallery](https://www.trendhunter.com/trends/arts-every-time-art) setting. Like a traditional art gallery, each piece of art is paired with a title and the name of the artist but the experience makes the most of the digital format—when users get closer to each piece, it becomes displayed across their entire screen.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 57% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts)

## Key Themes

### Key Themes Behind This Trend

- **Virtual Art Galleries:** Opportunity to create virtual art galleries using augmented reality technology to enhance the digital art viewing experience.
- **Dedicated AR Experiences:** Potential for creating dedicated augmented reality experiences that celebrate specific themes or communities, providing a unique and interactive way to engage with art.
- **Interactive Digital Galleries:** Disruptive potential for interactive digital galleries that allow users to explore and interact with artwork from the comfort of their own devices.

### Where This Applies

- **Art:** Innovation opportunities in the art industry to leverage augmented reality technology in creating immersive and interactive art experiences.
- **Technology:** Potential for the technology industry to develop and refine augmented reality platforms and tools that can enhance digital art viewing experiences.
- **Social Media:** Disruptive potential for social media platforms to integrate augmented reality features for users to engage with virtual art galleries and exhibitions.

## Related on Trend Hunter

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