# AR-Supplemented Virtual Art Fairs Frieze is Adapting to COVID-19 Restrictions with Technology By Kalin Ned | Published 2020-04-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/virtual-art-fair References: [news.artnet](https://news.artnet.com/market/frieze-new-york-digital-platform-1833342) & [frieze](https://frieze.com/fairs/frieze-new-york) Virtual art fairs, concerts, and exhibitions have become customary during the COVID-19 health pandemic as many event-based industries are trying to quickly adapt to the disruption and keep their viewership engaged. Art fair conglomerate [Frieze](https://www.trendhunter.com/trends/frieze-la) is a great example of this. While Frieze's New York fair was scheduled for early May, the company had to cancel and bring it online instead. Next month, creative connoisseurs will be able to enjoy a virtual art fair experience and galleries will have the opportunity to showcase 30 works each in their own individual show rooms. In addition, Frieze supplements its virtual art fair with [augmented reality technology](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores), allowing audiences to transport and view their potential purchases in the context of their home. Image Credit: Frieze ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Virtual Art Fairs:** Opportunity to create immersive and interactive experiences for art enthusiasts in a digital environment. - **AR Technology in Art:** Disruptive innovation opportunity to enhance the art-buying experience by allowing virtual try-ons and visualizations of artwork in real-world settings. - **Adaptation to COVID-19:** The industry's ability to quickly adapt to virtual platforms and leverage technology to continue engaging with audiences during a pandemic. ### Who This Affects Most - **Art Galleries:** Opportunity for galleries to showcase and sell artwork in a virtual setting, reaching a broader audience. - **Event-based Industries:** Opportunity for event-based industries like art fairs to shift to virtual platforms and explore new ways of engaging with viewers. - **Augmented Reality:** AR technology provides disruptive innovation opportunities in enhancing the art-buying experience and bridging the gap between virtual and physical spaces. ## Related on Trend Hunter - [Hybrid Events Platforms](https://www.trendhunter.com/trends/appyfair.md) - [Tech-Forward Contemporary Art Exhibitions](https://www.trendhunter.com/trends/hofa-gallery.md) - [Virtual Art Galleries](https://www.trendhunter.com/trends/spatial.md) - [Phygital NFT Art Exhibits](https://www.trendhunter.com/trends/enklu.md) - [Metaverse Art Galleries](https://www.trendhunter.com/trends/galeryst.md) - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [3D Art Presentation Platforms](https://www.trendhunter.com/trends/3d-art-presentation.md) - [Popular Art Fairs](https://www.trendhunter.com/trends/offscreen-art-fair.md) - [Hyper-Realistic Digital Exhibitions](https://www.trendhunter.com/trends/hyperrealistic-digital-exhibitions.md)