# Charitable Men's Clothing Virtu Offers High Quality Clothing That Empowers Communities By Mishal Omar | Published 2016-10-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/virtu References: [kickstarter](https://www.kickstarter.com/projects/virtu/the-perfect-pullover-how-alpacas-create-jobs?ref=category_recommended) 'Virtu' was designed to offer high quality clothing that would have a positive impact on the people that provide the resources to create the items. Currently, the brand offers "pullovers" which are long-sleeved shirts made from 100% natural alpaca yarn -- an ethically sourced and environmentally friendly material. The clothing is hypoallergenic, soft, weather-resistant and durable. It also works to empower the Bolivian communities from which the clothing was made by offering them more than a living wage, an empowerment fund that finances early education and micro finance programs for producers of the alpaca yarn and ensures a sustainable business model. The charitable men's clothing Virtu functions in tandem with local communities to create high quality fashion that empowers communities and has a low environmental impact. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 25% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Opportunity to disrupt the fashion industry with eco-friendly and ethically sourced materials while supporting local communities. - **Socially Responsible Business:** Opportunity to disrupt traditional business models by incorporating a social mission and empowering communities. - **Conscious Consumerism:** Opportunity to disrupt consumer behavior by appealing to consumers who prioritize ethical and sustainable practices. ### Who This Affects Most - **Fashion:** Opportunity to shake up the fashion industry with environmentally friendly and socially responsible practices. - **Ethical Retail:** Opportunity to disrupt traditional retail models by incorporating an ethical and socially responsible mission. - **Community Development:** Opportunity to disrupt traditional development models by empowering local communities and providing sustainable livelihoods. ## Related on Trend Hunter - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Elevated Essential Knitwear](https://www.trendhunter.com/trends/ravella.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Social Good Peruvian Menswear](https://www.trendhunter.com/trends/pieta.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Premium Menswear Capsules](https://www.trendhunter.com/trends/classic-staples-remastered-collection.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md)