# Witchcraft Wine Bottles The Virginia Marie Lambrix Packaging Gets a Touch of Black Magic By Francis Tiangson | Published 2011-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/virginia-marie-lambrix References: [lovelypackage](http://lovelypackage.com/virginia-marie-lambrix/) & [strangerandstranger](http://www.strangerandstranger.com/) The package designs for Virginia Marie Lambrix's wines were inspired by the aesthetics of old witchcraft depictions. Designed by [STRANGER & STRANGER](https://www.trendhunter.com/trends/mcdonalds-x-stranger-things), the bottles are labeled with a black and white graphic depicting a mythological gathering of robed men. The reason why STRANGER & STRANGER chose to embrace this witchcraft motif is based on how they interpreted Virginia Marie Lambrix's original wine-making methods. Virginia Marie Lambrix is a biodynamic winemaker in California, which to STRANGER & STRANGER sounded similar to actions of witches and wizards. The outcome resulted in Virginia Marie Lambrix receiving a dark and mystical labeling and matching wrapping paper depicting some sort of dark magic ritual of horn blowing, skull-wearing men. This is definitely a potion whose packaging might entice you to take a sip. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 31% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Mystical Packaging:** Package designs with mystical and dark aesthetics to bring a unique selling proposition for wine products. - **Mythology-inspired Graphics:** Use of black and white graphics depicting mythological creatures and gatherings to create an intriguing and distinctive brand image. - **Witchcraft Motif:** Incorporation of witchcraft motifs and references to the branding and packaging design of wine bottles for unique marketing and differentiation. ### Where This Applies - **Wine and Beverage:** The wine and beverage industry can embrace mystical and dark packaging designs to improve their brand image, stand out and attract consumers. - **Graphic Design:** Graphic design industry specialized in creating branding and packaging can further shift towards the use of mythology and witchcraft motifs to develop unique packaging designs. - **Biodynamic Agriculture:** The biodynamic agricultural industry can use imagery and branding elements based on witchcraft and wizardry to make their products more attractive and appealing to consumers. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [AR Glow-in-the-Dark Wines](https://www.trendhunter.com/trends/halloween-wine.md) - [Glow-in-the-Dark Wine Labels](https://www.trendhunter.com/trends/19-crimes-wine.md) - [Halloween-Themed Shiraz Wines](https://www.trendhunter.com/trends/barossa-ink-shiraz.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Dressed-Up Bourbon Bottles](https://www.trendhunter.com/trends/customized-whiskey.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md)