# Travel-Based Gins Vrigin Voyages and Aviation American Gin are Bringing Gin to the Seas By Elena Rahman | Published 2021-12-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/virgin-voyages-and-aviation References: [virginvoyages](https://www.virginvoyages.com/) & [aviationgin](https://www.aviationgin.com/) [Virgin Voyages](https://www.trendhunter.com/trends/cruise-portfolio) and [Aviation American Gin](https://www.trendhunter.com/trends/deadpool-wolverine) teamed up to bring Aviation Gin to the seven seas. The companies, which are run by two of entertainment's top business entrepreneurs, Richard Branson and Ryan Reynolds, provide sailors with expertly crafted cocktails. Customers onboard participating ships can pre-purchase a Bar Tab to access a selection of incredible and curated Aviation Gin-based cocktails on the sea. Double Agent at SIP, Razzle Dazzle's [Electric Fizz](https://www.trendhunter.com/trends/smirnoff-electric-guava), and Stella's Groove at the Manor and Gunbae's are all part of the adults-only getaway experience. Virgin Voyages provides the sanctuary at sea, while Aviation American Gin is in charge of the cocktail range. The Scarlet Lady ship includes 1,330 cabins and 78 RockStar Quarters, with 86% of cabins complete with a balcony and 93% complete with an ocean view. Image Credit: Virgin Voyage / Aviation Gin ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 53% | Activity: 33% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Travel-based Cocktails:** The trend of bringing specialty cocktails to travelers via cruises and flights creates opportunities for partnerships between beverage brands, travel companies, and hospitality providers. - **Celebrity-owned Brands:** The popularity of celebrity-owned brands such as Aviation American Gin and Virgin Voyages highlights the potential for new and unique product collaborations and marketing strategies. - **Luxury Getaways:** The trend of luxury and exclusive travel experiences, such as those offered by Virgin Voyages, calls for opportunities to innovate in the hospitality industry and create new and unique getaway options for consumers. ### Industries Being Reshaped - **Travel and Hospitality:** The travel and hospitality industry should explore partnerships with beverage brands to offer unique and tailored experiences to their customers. - **Beverage and Alcohol:** Beverage and alcohol companies should consider partnerships with travel and hospitality providers to expand their target audience and create new experiences for their customers. - **Marketing and Advertising:** The trend of celebrity-owned brands and unique collaborations calls for marketers and advertisers to explore new and innovative ways to promote products and create buzz around new offerings. ## Related on Trend Hunter - [Comic Franchise-Inspired Gin Bottles](https://www.trendhunter.com/trends/deadpool-wolverine.md) - [Antihero-Inspired Gin Bottles](https://www.trendhunter.com/trends/aviation-american-gin.md) - [Oceanic Rum Spirits](https://www.trendhunter.com/trends/rum-distilled-at-sea.md) - [Elevated Negroni Cocktails](https://www.trendhunter.com/trends/elevated-negroni-cocktails.md) - [Disruptive Craft Gins](https://www.trendhunter.com/trends/vista-gin.md) - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [In-Flight Cocktail Menus](https://www.trendhunter.com/trends/alaska-airlines.md) - [Botanically Boosted Juniper Sours](https://www.trendhunter.com/trends/juniper-sour.md) - [Refreshing Inflight Spritzes](https://www.trendhunter.com/trends/skyhigh-spritz.md)