# Animals Against Global Warming Virgin Trains Ad By Bianca | Published 2007-10-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/virgin-trains-ad References: [virgintrains](http://www.virgintrains.co.uk/gogreener/default.aspx?srcgreen=cntyad) Virgin's latest commercial features "[animals](https://www.trendhunter.com/trends/food-lion1)" at an emergency committee meeting on global warming by Grayson, the wise old owl. The ad is for [Virgin Trains](https://www.trendhunter.com/trends/spirit-airlines-more-fly), particularly the Pendolina trains which emit 76% less CO2 than planes or cars. With the slogan, "Go Greener. Go Cheaper," the Virgin initiative hopes to get more riders aboard for [greener, more sustainable travel](https://www.trendhunter.com/trends/andiamo-campaign). Virgin's were Europe's first 20% biodiesel trains, their on-board food service is made with minimal packaging, they offer only fair trade beverages, drivers are trained with energy-saving driving techniques, and most importantly, they offer cheap options for affordable travel. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 71% | Activity: 62% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Travel:** The trend of sustainable travel is growing as consumers become more environmentally conscious, presenting an opportunity for travel companies to offer greener alternatives like low-emission trains. - **Eco-friendly Initiatives:** The trend of companies adopting eco-friendly initiatives is increasing with consumers demanding more environmentally-responsible practices, providing an opportunity for businesses to differentiate themselves in the market. - **Animal Advocacy:** The trend of animal advocacy is growing as more companies incorporate animal characters in their advertisements to raise awareness and promote eco-friendly practices, creating a disruptive opportunity for companies to generate positive reactions from consumers. ### Sectors Adopting This - **Travel and Transportation:** The travel and transportation industry has an opportunity to innovate by creating low-emission, affordable travel options that appeal to environmentally-conscious consumers. - **Food and Beverage:** The food and beverage industry can adopt eco-friendly practices by offering minimal packaging, fair trade options, and sustainable ingredients to appeal to consumers who prioritize environmental responsibility. - **Advertising and Marketing:** The advertising and marketing industry can help promote eco-friendly initiatives by utilizing animal characters and other creative methods to raise awareness and influence consumer behavior, providing a disruptive opportunity to differentiate themselves in the market. ## Related on Trend Hunter - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Chef-Starring Plant-Based Butter Ads](https://www.trendhunter.com/trends/flora-skip-the-cow.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Greenhouse Gas-Reducing Video Tools](https://www.trendhunter.com/trends/creative-optimizer.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Cross-Country Beer Trains](https://www.trendhunter.com/trends/coors-light-chill-train.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Vegan Cheese Campaigns](https://www.trendhunter.com/trends/change-your-cheese.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md)