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# Armenian-Inspired Jewelry
The Kardashian Sisters Design for Virgin, Saints & Angels

By Meghan Young | Published 2010-04-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/virgin-saints-angels
References: [fabsugar](http://www.fabsugar.com/Kim-Kardashian-Jewelry-Line-8010901?page=0,0,19#19) & [vsadesigns](http://www.vsadesigns.com)

Seems like the Kardashian sisters can't get enough of the fashion world -- at least that's what I'm assuming given their latest design efforts with [Virgin](https://www.trendhunter.com/trends/hair-masques), [Saints](https://www.trendhunter.com/trends/plumping-retinol-eye-creams) & [Angels](https://www.trendhunter.com/trends/angels-powder). Collaborating to create a jewelry line that is wholly their own, I wonder if it they'll ever tire of their newly-found creative sides.

Looking to their roots for inspiration, the latest Virgin, Saints & Angels line is inspired by the Kardashian's Armenian background. Gothic and intricate, I must admit that I kind of like it.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 2% | Activity: 22% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Armenian-inspired Jewelry:** Opportunity for jewelry brands to tap into the trend of ethnic-inspired designs, offering unique and culturally rich jewelry pieces.
- **Celebrity Collaboration:** Potential for fashion and jewelry companies to collaborate with celebrities to create personalized and exclusive collections, leveraging their influence and fan base.
- **Gothic-inspired Fashion:** Growth potential for fashion brands to explore gothic-inspired aesthetics, incorporating dark and intricate designs into their collections for a unique and edgy appeal.

### Sectors Adopting This

- **Fashion and Jewelry:** The fashion and jewelry industry can capitalize on the demand for Armenian-inspired jewelry by creating innovative collections that embrace cultural influences.
- **Celebrity Endorsement:** Opportunity for celebrity management agencies and talent brands to connect famous personalities with fashion and jewelry brands, bringing mutually beneficial partnerships to the table.
- **Ethnic and Alternative Fashion:** The ethnic and alternative fashion industry can further explore gothic-inspired fashion trends, catering to the growing demand for dark and intricate designs in the market.

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