# Multi-Functional Water Purifiers Virgin Pure by Richard Branson Improves Filtration By Sarah Robson | Published 2012-06-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/virgin-pure-by-richard-branson References: [huffingtonpost](http://www.huffingtonpost.co.uk/2012/05/31/virgin-pure-richard-branson-water_n_1558384.html) & [virgin](http://www.virgin.com/lifestyle/news/introducing-virgin-pure-improving-life-with-strauss-water) Virgin Pure by Richard Branson improves water filtration. The man has done it again, but this time the business magnate has entered into the water game. This is one out of the hundreds of industries that his company has dove head first into, and this is sure to be another success. Branson has partnered with Israeli company Strauss Water to create Virgin Pure, which is [multi-fuctional water purifier](https://www.trendhunter.com/trends/xiaomi-mijia-smart-water-purifier-n800g). This water system can [clean tap water](https://www.trendhunter.com/trends/spout-water), and can cool and boil the water at the press of a button. The market for [water purifying systems](https://www.trendhunter.com/trends/adaptable-water-purification-system) in the UK is growing, as many people are no longer drinking straight from the tap. This is a great decision and perfect timing for Branson to make this strategic move in this industry. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 13% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Multi-functional Water Purifiers:** Virgin Pure by Richard Branson Improves Filtration - **Growing Market for Water Purifying Systems in the UK:** Strategic move for Branson to enter this industry - **Increasing Demand for Tap Water Alternatives:** Opportunity to provide innovative solutions in water purification ### Where This Applies - **Water Filtration Systems:** Disruptive innovation opportunities in creating advanced multi-functional water purifiers - **Home Appliance Manufacturing:** Opportunity to develop cutting-edge water purification technology for domestic use - **Beverage Industry:** Potential for collaboration to offer enhanced water purification solutions for drinks production ## Related on Trend Hunter - [Water Filtration System Launches](https://www.trendhunter.com/trends/r9-countertop.md) - [Hybrid Water Hydrogenators](https://www.trendhunter.com/trends/the-piurify-water-hydrogenator.md) - [Swedish-Engineered Water Purifiers](https://www.trendhunter.com/trends/aarke-purifier.md) - [Powered Pitcher-Style Water Purifiers](https://www.trendhunter.com/trends/piurify-alchemy.md) - [Compact Water Utility Tools](https://www.trendhunter.com/trends/vlnd.md) - [Five-Stage Countertop Water Purifiers](https://www.trendhunter.com/trends/rkin-u1-water-filter-system.md) - [Next-Generation Drinking Water Systems](https://www.trendhunter.com/trends/drinking-water-system.md) - [Water- Purifying Showerhead Designs](https://www.trendhunter.com/trends/showerhead-design.md) - [Five-in-One Water Filter Bottles](https://www.trendhunter.com/trends/vitaloop-water-filtration-bottle.md)