Chief Trend Hunter, Jeremy Gutsche has identified microlending as one of the most significant world trends.
Richard Branson has founded Virgin Money to facilitate such lending. The firm will formalize lending among family and friends - a major source for startup money. Since these relationships can be stressful, Branson hopes to uncomplicate such business arrangements. He's offering to match business loans made by family/friends after good credit has been established.
Implications - Virgin Money operates as a third-party to broke money repayments between friends and family members. With emotions dragged into the mix, it can be hard to ask for the money owed by loved ones.