# Celebrity Sibling Endorsements The Virgin Mobile Australia Meet Doug Pitt Campaign is Hilarious By Meghan Young | Published 2013-06-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/virgin-mobile-australia-meet-doug-pitt References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/06/virgin-mobile-australia-meet-doug-pitt/) & [virginmobile.au](http://www.virginmobile.com.au/) While many brands and retailers clamor to get the biggest celebrity they can to endorse their product or service, the [Virgin Mobile](https://www.trendhunter.com/trends/virgin-atlantic-app-in-chatgpt) Australia Meet Doug Pitt ad campaign has decided to go in a different direction. Instead of going for an A-Lister, the company focused on one related by blood. In this case, the brother of Brad Pitt, the second most famous Pitt in the family. A fun spoof of his normal life, the Virgin Mobile Australia Meet Doug Pitt ad campaign does make some exaggerations for a [tongue-in-cheek result](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt). Since he has never had the opportunity to be featured on the front page of a magazine or make big bucks with a celebrity endorsement, Virgin mobile "wants your help to make things a little fairer in the Pitt family," as written on [YouTube](https://www.trendhunter.com/trends/mint-mobile-mintfomercial). ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 42% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Family Influencer Marketing:** Utilizing family members of celebrities for endorsements provides a unique and relatable marketing strategy. - **Humorous Ad Campaigns:** Creating funny and witty campaigns can help capture audience attention and generate positive brand associations. - **Fairness in Advertising:** Highlighting fairness and equality in advertising can resonate with consumers and differentiate brands in a competitive market. ### Where This Applies - **Mobile Telecommunications:** Mobile telecommunication companies can explore the use of family influencers to promote their products and services. - **Celebrity Marketing:** The celebrity marketing industry can expand its offerings by considering endorsements from lesser-known family members. - **Advertising and Marketing:** Advertising agencies and marketing firms can develop humorous ad campaigns that leverage relatable family relationships for client brands. ## Related on Trend Hunter - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [AI Customer Campaigns](https://www.trendhunter.com/trends/tilly-norwood.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [TV Personality-Backed Promotions](https://www.trendhunter.com/trends/dominos-6.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md)