# Square-Haired Models The Ones 2 Watch Virgin Homicides Editorial Features Strangely Shaped Hairdos By Chalaine Mantha | Published 2011-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/virgin-homicides-editorial References: [theones2watch](http://www.theones2watch.com/newwave/4485) The Ones 2 Watch Virgin Homicides editorial features models with [gigantic squared-off hairstyles](https://www.trendhunter.com/trends/main-character-hair). The photographs range from poised and pretty to downright shocking. One [creepy image](https://www.trendhunter.com/trends/aprs-x-liquid-death) features one model choking the other with a rope. The entire editorial encapsulates a strange vibe that sends chills down your back. The photography for the Virgin Homicides editorial was done by Ville Varumo with styling by Heidi Marika Urpalainen, hair and makeup by Marii Sadrak, and the modeling services of Saara and Teresa. The Ones 2 Watch editorial team states that what that really intrigues them about the [photography within the shoot](https://www.trendhunter.com/trends/alessandro-micheles) is "when there is an atmosphere and underlying story." They did a great job creating the mysteriously captivating Virgin Homicides editorial. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 94% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Squared-off Hairstyles:** Opportunity for disruptive innovation in the beauty industry by creating unconventional and bold hairstyling techniques. - **Mysteriously Captivating Photography:** Opportunity for disruptive innovation in the photography industry by exploring dark and atmospheric storytelling approaches. - **Strange Vibe Fashion Editorials:** Opportunity for disruptive innovation in the fashion industry by pushing boundaries and creating edgy and unsettling visual narratives. ### Sectors Adopting This - **Beauty Industry:** Disruptive innovation opportunity to introduce avant-garde and unconventional hair styling techniques to cater to the bolder and experimental consumer market. - **Photography Industry:** Disruptive innovation opportunity to explore storytelling through dark and mysterious visual narratives, providing a unique and captivating photography experience for clients. - **Fashion Industry:** Disruptive innovation opportunity to create fashion editorials with a strange and unsettling vibe, appealing to a niche market seeking unconventional and visually impactful content. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Human Hair-Made Pots](https://www.trendhunter.com/trends/range-of-pots.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Hybrid Hair Salons](https://www.trendhunter.com/trends/hybrid-hair-salon.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Dynamic Terrazzo Hair Salons](https://www.trendhunter.com/trends/koda-hair-salon.md) - [Art-Inspired Hair Salon Concepts](https://www.trendhunter.com/trends/nova-arts-salon.md)