# VR Travel Agency Lounges The Virgin Holidays' V-Room is Using Tech to Get People to Travel By Ell Smith | Published 2018-04-11 | World Source: Trend Hunter, https://www.trendhunter.com/trends/virgin-holidays-vroom References: [psfk](https://www.psfk.com/2018/04/virgin-holidays-v-store-entices-travelers-experiential-lounge.html) & [virginholidays](https://www.virginholidays.co.uk/) The Virgin Holidays' V-Room is re-imagining the concept of [travel agencies](https://www.trendhunter.com/trends/archers-ai-travel-agency), by using tech and contemporary design to entice consumers to travel. This space's inviting design serves up a variety of amenities, like champagne, coffee and juice and offers places for a consumer to sit back and ponder [potential travel destinations](https://www.trendhunter.com/trends/the-art-of-travel). In addition, the brand has developed an [immersive VR experience](https://www.trendhunter.com/trends/freeroam-virtual-reality-entertainment) which transports consumers to various locations. Some of these locations include places one might not consider a potential travel destination and offers a more realistic glimpse at various global destinations. In an effort to ensure complete transparency, the interior of the V-Room comes equipped with a replica of the airplanes seats, enabling a consumer to try before they buy. Image Credit: YourStudio ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Immersive VR Experiences:** Incorporating virtual reality technology into travel agencies allows consumers to explore potential destinations in a more realistic and immersive way. - **Contemporary Design in Travel Spaces:** Using contemporary design elements in travel agency lounges creates an inviting atmosphere that enhances the overall customer experience. - **Transparent Pre-purchase Experiences:** Providing replica airplane seats in the V-Room allows consumers to try out the seating before making a purchase, increasing transparency and customer satisfaction. ### Who This Affects Most - **Travel Agencies:** Travel agencies can adopt immersive VR experiences and contemporary design to attract and engage customers, offering a unique and innovative travel booking experience. - **Virtual Reality Technology:** The use of virtual reality technology in travel agencies opens up opportunities for creating immersive experiences and showcasing destinations in a more compelling way. - **Interior Design:** The integration of contemporary design elements in travel spaces provides a disruptive innovation opportunity to enhance the overall ambiance and customer satisfaction. ## Related on Trend Hunter - [Stylish Airport Lounges](https://www.trendhunter.com/trends/the-clubhouse.md) - [Experiential Airline Stores](https://www.trendhunter.com/trends/emirates-world-travel-store.md) - [Travel-Inspired VR Apps](https://www.trendhunter.com/trends/othersight.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Virtual Reality Insurance Consults](https://www.trendhunter.com/trends/ergo.md) - [Metaverse Tech Stores](https://www.trendhunter.com/trends/dyson-demo-vr.md) - [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [GenAI Travel Agencies](https://www.trendhunter.com/trends/archers-ai-travel-agency.md)