# Plane Competitions Virgin Teams with Google for ‘Day In The Clouds' Challenge By Rachel | Published 2009-06-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/virgin-google-day-in-the-clouds References: [psfk](http://www.psfk.com/2009/06/solving-puzzles-35000-feet-above-ground.html) & [dayinthecloud](http://www.dayinthecloud.com/) On June 24th, Virgin is teaming with [Google](https://www.trendhunter.com/trends/amadeus-google) to show off their new Wifi, but also to give away some free stuff with the ‘Day In The Clouds’ challenge. The Virgin ‘Day in the Clouds’ Challenge gives anyone flying on Virgin on June 24th the chance to [compete to win prizes](https://www.trendhunter.com/trends/tech-giveaway) by using [free Wifi](https://www.trendhunter.com/trends/free-inflight-wi). The flyers will compete to win a computer, free flights for a year, and other good stuff. Everybody loves a little on-board competition! ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 14% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **In-flight Competitions:** Disruptive innovation opportunity: Implementing in-flight competitions using free Wifi to engage and entertain passengers. - **Airline Partnerships:** Disruptive innovation opportunity: Collaborating with technology companies to offer unique experiences and giveaways to passengers. - **Gamification in Travel:** Disruptive innovation opportunity: Incorporating gamification elements into travel experiences to enhance customer engagement and loyalty. ### Who This Affects Most - **Airline:** Disruptive innovation opportunity: Offering unique in-flight competitions and experiences to attract and retain passengers. - **Technology:** Disruptive innovation opportunity: Partnering with airlines to provide technological solutions and enhance the passenger experience. - **Travel and Tourism:** Disruptive innovation opportunity: Implementing gamification and interactive elements to make travel more engaging and enjoyable for customers. ## Related on Trend Hunter - [Coffee-Centric In-Flight Experiences](https://www.trendhunter.com/trends/delta-3.md) - [Soda-Themed Airline Competitions](https://www.trendhunter.com/trends/jetblue-1.md) - [Enhanced Traveler Experiences](https://www.trendhunter.com/trends/more-fly-giveaway.md) - [Complimentary Airplane WiFi Partnerships](https://www.trendhunter.com/trends/british-airways-and-starlink.md) - [Satellite-Powered In-Flight WiFi](https://www.trendhunter.com/trends/united-airlines-and-starlink.md) - [Internet Service-Enhanced In-Flight Experiences](https://www.trendhunter.com/trends/inflight-experiences.md) - [Festival-Focused Airline Initiatives](https://www.trendhunter.com/trends/festival-season.md) - [Free On-Board Wifi Services](https://www.trendhunter.com/trends/delta-air-lines.md) - [Stylish Airport Lounges](https://www.trendhunter.com/trends/the-clubhouse.md)