# Guaranteed Perfect Weather Getaways Virgin 'Book By Weather' Ensures Ideal Travel Conditions By Katherinev123 | Published 2011-12-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/virgin-book-by-weather References: [psfk](http://www.psfk.com/2011/11/book-holidays-according-to-your-weather-preferences.html) & [simplyzesty](http://www.simplyzesty.com/advertising-and-marketing/virgin-concept-lets-you-book-holidays-based-on-the-weather-forecast/) If you've ever gone on a much-anticipated resort vacation, only to get rainy weather the entire time, then you know just how useful a tool like the [Virgin Book](https://www.trendhunter.com/trends/virgin-australia-1) By Weather app would be. A concept created by students at the [Miami School of Advertising](https://www.trendhunter.com/trends/my-hero-academia-x-nba), the Virgin Book By Weather app lets you book vacations according to weather and climate, instead of by the usual things like country and city. You're given a range of weather options to choose from, including preferred temperature, rain, snow and even UV strength, and then the Virgin Book By Weather app gives you a location to fly to -- but it comes the day before your flight. So, while you might get perfect weather (and even then, there is no *real* guarantee since weather can still be unpredictable), where you travel will be a surprise. As PSFK points out, it's great for people who are super picky about weather, but "not knowing what clothing items to pack can be a dilemma." ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Weather-based Travel:** The trend of using weather and climate as the main factor for booking vacations, providing travelers with ideal weather conditions for their trips. - **Personalized Booking:** The trend of allowing travelers to customize their travel preferences, such as temperature, rain, and snow, for a more tailored vacation experience. - **Surprise Travel:** The trend of offering surprise destinations to travelers, adding an element of excitement and adventure to their vacations. ### Sectors Adopting This - **Travel and Tourism:** The travel and tourism industry can leverage the weather-based travel trend to provide customers with more personalized and satisfying vacation experiences. - **Mobile Applications:** The mobile application industry can develop and enhance personalized booking platforms that allow users to customize their travel preferences for a seamless booking experience. - **Hospitality and Accommodations:** The hospitality and accommodations industry can partner with weather-based travel platforms to offer surprise travel packages that provide customers with unique and unforgettable experiences. ## Related on Trend Hunter - [Handy Roadtrip Weather Apps](https://www.trendhunter.com/trends/wayther-app.md) - [Interactive Weather Forecasts](https://www.trendhunter.com/trends/brzzy.md) - [Musical Weather Forecast Playlists](https://www.trendhunter.com/trends/skytunes.md) - [Illustrated Weather Forecasting](https://www.trendhunter.com/trends/cartoon-weather.md) - [Entertaining Weather Apps](https://www.trendhunter.com/trends/brzzy-weather.md) - [Detailed Travel-Planning Apps](https://www.trendhunter.com/trends/80daysme.md) - [Curated Flight Deal Apps](https://www.trendhunter.com/trends/the-going-app.md) - [Hyperlocal Weather Forecasting](https://www.trendhunter.com/trends/rainbow-weather.md) - [Road Trip Weather Updates](https://www.trendhunter.com/trends/wayther.md)