The power of a Tweet is being explored in the Virgin Atlantic One Day ad campaign. The airline is digging up people's Tweets from five years ago that start with the words of a dreamer, "One day...." After broadcasting them, the team will then pick one to come true, giving the winner a free flight.
Of course, the beauty of the Virgin Atlantic One Day ad campaign is that it puts the onus on the viewer, asking them what they're wish is and stating that it won't come to them. Instead, they have to go to it. Inspirational and clever, the digital campaign relies on social media in a way that makes strong voices matter.
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