# Airline Flash Mobs The Virgin Atlantic No Ordinary Park Bench Stunt is Entertaining By Meghan Young | Published 2013-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/virgin-atlantic-no-ordinary-park-bench References: [psfk](http://www.psfk.com/2013/07/virgin-atlantic-public-bench.html) & [virgin-atlantic](http://www.virgin-atlantic.com/gb/en/the-virgin-experience/fitfoo/our-experience/park-bench.html) The Virgin Atlantic No Ordinary Park Bench publicity stunt really shows off the airlines commitment to good service. A cross between a [seat on a plane](https://www.trendhunter.com/trends/middle-seat) and an actual park bench, the Manhattan-based stunt involved unknowing but observant passersby who couldn't help but take a seat on the atypically cushioned surface. From there, things only became more interesting. [Flight attendants would converge](https://www.trendhunter.com/trends/carry-on-airlines) on the Virgin Atlantic No Ordinary Park Bench with drinks and food. They then show the guest a monitor that did more than simply show movies. Whichever genre they chose, a [flash mob would appear](https://www.trendhunter.com/trends/immersive-aperol-experiences). Whether it was romance, sci-fi or suspense, these performances and more show how Virgin flies "in the face of ordinary." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 27% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Flash Mob Advertising:** Opportunity for brands to surprise and engage consumers with unexpected and immersive experiences. - **Interactive Marketing Stunts:** Creating memorable experiences that blur the line between entertainment and brand promotion. - **Personalized Customer Experiences:** Using technology to tailor and surprise customers with customized offerings and interactions. ### Industries Being Reshaped - **Travel and Tourism:** Innovative ways for airlines and travel companies to enhance customer experiences and differentiate from competitors. - **Advertising and Marketing:** Creative strategies for brands to capture attention and create buzz around their products or services. - **Entertainment and Events:** Utilizing unique and interactive experiences to engage audiences and leave a lasting impression. ## Related on Trend Hunter - [Stylish Airport Lounges](https://www.trendhunter.com/trends/the-clubhouse.md) - [Inclusive Assistance-First Airline Ads](https://www.trendhunter.com/trends/british-sign-language.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Experiential Prize Flight Raffles](https://www.trendhunter.com/trends/middle-seat-lottery.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Airline Merchandise Capsules](https://www.trendhunter.com/trends/virgin-atlantic-1.md) - [Festive In-Flight Serves](https://www.trendhunter.com/trends/black-cow-1.md) - [Cheeky Sandwich Seat Campaigns](https://www.trendhunter.com/trends/middle-seat.md)